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Overview
Nutrition
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Rich In Salmon
Pro Plan Medium Adult Sensitive Skin OptiDerma Review
Type of food
Complete dry extruded
Dog types
Pet dogs
Targeted conditions
Sensitive skin
Breed sizes
✔
Suitable for toy breed dogs Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
✔
Suitable for small breed dogs Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
✔
Suitable for medium breed dogs Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
✔
Suitable for large breed dogs Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
✔
Suitable for giant breed dogs Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff
Dog ages
From 12 months to 7 years
Pack sizes
3kg & 14kg bags
RRP
14kg bags = £51.45
Notes
While the majority of Pro Plan products are made in the UK, occasionally some may come from sister factories in France or Russia
AADF rating
43%
At a glance
Not natural: Contains some added artificial preservatives, antioxidants, colourings, flavourings and/or other controversial synthetic ingredientsNot high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecifiedNot hypoallergenic: Contains wheat, maize, dairy products, soya products and/or artificial additives or has an ingredient list that is too unclear to rule out their presenceNot clearly labelled:
It is difficult to tell exactly what is in this food due to a lack of labelling clarity.
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO
" PURINA® PRO PLAN® DOG Medium Adult Sensitive Skin with OPTIDERMA® is a dry dog food for adult dogs who have sensitive skin. If your medium-sized dog has sensitive skin, this complete dog food is specially formulated to help support their needs and help target their sensitivity.
OPTIDERMA® is a combination of nutrients that target the skin, helping to support their healthy coat. It also contains selected sources of protein which may help reduce possible skin discomfort triggered by food sensitivity.
OPTIDERMA® helps reduce possible skin discomfort associated with food sensitivity thanks to selected source of protein (more than 90% coming from salmon) and the inclusion of skin targeting nutrients such as zinc, essential fatty acids and vitamins A,E,B
This complete dry dog food is rich in salmon, and it contains all the essential nutrients your dog needs as part of their healthy and active lifestyle. This specially formulated adult dog food helps support healthy joints and helps keep your dog in great shape. Help your dog overcome daily obstacles and the challenges of sensitive skin with the nutrition in PURIN® PRO PLAN® DOG Medium adult with OPTIDERMA®. "
This is not uncommon with the Purina Nestlé site and has been pointed out to them for years. All you need to do is call your local trading standards. We were at one time the largest UK retailer for Pro Plan before Nestlé bought them out and this is just one of the many reasons we will now not sell ANY Nestlé pet food.
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A Warren• 10 years ago
I bought this for my dog after she enjoyed it so much at a friend's house, and having checked out the ingredients on Purina Pro Plan's official website and seen that the actual fish content was a fairly respectable 20% Salmon followed by 15% dehydrated salmon for the first two ingredients, I bought a bag (this was before I discovered 'whichdogfood.co.uk' and got wiser!).Having double checked the ingredients breakdown on the actual bag however, I was shocked to see that it was considerably lower in actual salmon and instead, the first two ingredients percentages were 17% salmon followed by 11% dehydrated Salmon protein, maize, maize gluten meal and rice (followed by various nasties like 'animal fat, maize grits, Digest, dried beet pulp etc..) so even poorer quality than those they advertise, which I now realise aren't that brilliant anyway!I called their customer services number, and was told they would 'look into it' for me, and two days later (after chasing them) they confirmed (reluctantly) that the ingredients break down on the bag was in fact the correct information and they would advise their marketing department immediately to get this changed on their website to reflect the actual ingredients...which still has not been done unsurprisingly.I requested a refund on the grounds that I had been totally misled, and also because my dog's behaviour had changed drastically since switching to their brand (very hyper). She was also scratching constantly. On this occasion, I spoke to another customer services representative who was equally surprised by my discovery, and gave me a refund without question.Blatantly false information, surely this can't be legal?!
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Suitable for all breeds of dogs
Private label (or white label) pet foods are pre-formulated recipes that companies can order from certain factories, add their own label or packaging and retail to the public as their own brand. They are therefore available from numerous suppliers. Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
The price per day of feeding this food based on feeding the manufacturer's recommended daily amount from 14kg bags bought at their rrp to a dog of:
kg
Go!
Note: All suggested feeding amounts and costs are only approximate and may vary considerably from dog to dog. Be sure to contact the manufacturer if in any doubt.
43 out of 100 - Average
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin: Europe
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
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Piers Smart• 10 years ago
This is not uncommon with the Purina Nestlé site and has been pointed out to them for years. All you need to do is call your local trading standards. We were at one time the largest UK retailer for Pro Plan before Nestlé bought them out and this is just one of the many reasons we will now not sell ANY Nestlé pet food.
A Warren• 10 years ago
I bought this for my dog after she enjoyed it so much at a friend's house, and having checked out the ingredients on Purina Pro Plan's official website and seen that the actual fish content was a fairly respectable 20% Salmon followed by 15% dehydrated salmon for the first two ingredients, I bought a bag (this was before I discovered 'whichdogfood.co.uk' and got wiser!).Having double checked the ingredients breakdown on the actual bag however, I was shocked to see that it was considerably lower in actual salmon and instead, the first two ingredients percentages were 17% salmon followed by 11% dehydrated Salmon protein, maize, maize gluten meal and rice (followed by various nasties like 'animal fat, maize grits, Digest, dried beet pulp etc..) so even poorer quality than those they advertise, which I now realise aren't that brilliant anyway!I called their customer services number, and was told they would 'look into it' for me, and two days later (after chasing them) they confirmed (reluctantly) that the ingredients break down on the bag was in fact the correct information and they would advise their marketing department immediately to get this changed on their website to reflect the actual ingredients...which still has not been done unsurprisingly.I requested a refund on the grounds that I had been totally misled, and also because my dog's behaviour had changed drastically since switching to their brand (very hyper). She was also scratching constantly. On this occasion, I spoke to another customer services representative who was equally surprised by my discovery, and gave me a refund without question.Blatantly false information, surely this can't be legal?!