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8
Worcestershire, UK Suitable for all breeds of dogs
Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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61 out of 100 - Good
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin: Norway
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
Catherine Grose• 9 years ago
I really like this food. The large size makes it great for slow feeding from a ball. It is a little smelly, which i like to think makes it lass bland and therefore tastier for my dog. We started using this food as we had a selection of their free sample bags. They worked well as puppy training treats (smelly but gentle on stomach) so we moved over to them as real food. I've found the company very helpful and they have quickly answered my questions (e.g. We are transitioning onto the adult superior and i wanted to know if i should do it slowly or if they are similar enough recipes to make a simple switch, They said transition gradually as if it is a new food). As for the other topic discussed here I thought heavy metals were more of an issue in salmon (and oily fish) than white fish as salmon are at the top of the food chain?
Stan Rawlinson• 10 years ago
Dogs evolved around 15000 years ago, When we changed from hunter gatherer to hunter farmer. Nomadic to static.Nearly all these earlier settlements were beside the sea, where fish was the staple diet of humans and therefore dogs. they fed off our detritus and faeces that obviously were very fish rich.Japan has some of the oldest people in the World. They are famous for being long lived. their diet is very much fish based. My dogs like fish4dogs and as working gundogs they do very well on it.It depends on where the fish are sourced with regard to heavy metals, dioxins and PCB's.I happen to know that fish4dogs are sourced in Norway, some of the cleanest and best fish come from around that coast.
Slowlycatchymonkey
Stan Rawlinson• 9 years ago
What they ate in the past isn't relevant to the levels of pollutants that presently exist in
fish. Nor did anyone that long ago keep records of a dogs lifespan or cause of death. Even if they did it wouldn't be relevant to what eating fish everyday could do to you now.Norways farmed fish also contains pollutants, maybe at a lower level but they are there and I would still question the sense of feeding even low level dioxins, PCB's and heavy metals to my dogs every day. We could discuss Norways fish farms having higher environmental standards, cleaner water lower drug residues but it would be skirting around the main issue- does it contain potentially harmful pollutants- yes, does repeatedly consuming pollutants increase risk to health-yes.I understand that people make an emotional investment in choosing a dog
food (either that or you work for them?) and once committed like to
think they have made the best choice so remain loyal but just google any
of the above points and see for yourself. Dog food seems to be a very
contentious issue with everyone claiming they know whats best based on
some theory about how dogs ate in the past or dodgy science proving
something and nothing. For me if its not fit for consumption on a daily basis for humans I wouldn't feed it to my dogs.
Got to go my fish pies nearly ready ;-D
Slowlycatchymonkey• 10 years ago
Interesting that nobody questions feeding a dog fish every day when even
the government guidelines recommend limiting intake due to heavy
metals, dioxins and PCB's.
"A woman of child bearing age should limit their intake to 1-2 portions of oily fish per week, a pregnant woman just once a week maximum and a man or boy no more than 2-3. "
Anyhow for anyone interested in not toxing their dog up (and for any nay-sayers following this comment just google it) the conservative uk government guidelines are available for all to see.