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20
Wigan, UK Suitable for all breeds of dogs
Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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65 out of 100 - Good
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin: United Kingdom
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
Debbie• 4 years ago
I have to say that, after my 2 rescued greyhounds were really not doing well (digestion wise) on the basic greyhound food recommended to me, I've moved them onto Simpsons Premium Adult Sensitive, and Nature Diet Grain Free. So far poops are firming up, and yes, I can easily pick up after them. My dog walker will be so happy. No more grumbly bellies. They clearly like it too, I've had to use a slow feeder, as they are bolting it. Lovely to see them eat every scrap. So far, so good. Would definately recommend it.
Peter• 4 years ago
it is not as good as it might seem, althoug allergic dogs will often thrive well.. there is too much potatoe in it (much more than the minimum.. 26%, the labeling is very deceiving..) the meat content seems high but it is partly fresh meat and also the fat part is incorporated in the percentage). So not so much meat at all and lots and lots of potatoes (more than 50%) which appears to be a big risk factor for heart disease.. minerals are not mentioned (amount and sort).. Simpsons is very secretive (reluctant) to give any information. Better not feed it long term as an only kibble...
Lucy Corso• 7 years ago
Heya, I've had my 50kilo Mastiff on Simpsons Sensitive for a year now - did a load of research on the grainfree before opting for it and very happy with the results. As for amount my boy gets 400g a day over 2 feeds but he also gets a sideorder which varies - sweetpotato/salmon/sardines/hearts. Hope that's a help and good on ya for rescuing a big pup, they give big love!
pomaus• 7 years ago
at the top of this post, under the section that says pricing, there is a bar that you can slide the weigh tof your dog. in your case of a 62kg dog it says 591 grams a day £1.94 a day
pomaus• 8 years ago
I have had a nightmare in the past finding a dog food that agrees with both of my dogs. One is a fussy eater and the other had a squiffy stomach and terrible wind. Previously I had to buy separate dog foods for each dog which is of course inconvenient as it meant I had to supervise feeds to make sure one did not steal the other ones food or I would end up in all sorts of trouble lol. Now I have them both On Simpsons Premium sensitive Chicken and Potato and both dogs are doing exceptionally well, My 10 Month old Border Terrier Puppy no longer has wind or a squiffy stomach and my 2 year old Border Collie absolutely loves this food and his coat is amazing really soft and shiny.
Defiantly recommend trying this product if you have a fussy eater or a dog with a dodgy tummy.RegardsMatt
Angela Baines• 9 years ago
One of my dogs has been found to be allergic to rice / wheat and of all things...peas! So many products have pea flour etc in them. I normally feed raw, but also wanted the convenience of dried food at times, plus it means I know they will get all the necessary vitamins. Using this website (a huge help), I spotted Simpsons Premium and took advantage of the trial bags so that my very fussy dogs could try different varieties. I was amazed, they all went down well. The food agrees with both my boy with allergies and my girl who has the consitution of a horse! Sometimes to add a bit of variety, I will put a teaspoon of raw meat with it (Yes I know you shouldn't feed raw and dry together, but it works when they get bored). I'm not normally a fan of dry food, but this one I recommend to my friends and intend to keep feeding it to my own dogs.
melissa• 9 years ago
This food has helped my dog get back on an even keel after a year of stomach/food related problems. He tolerates the salmon and potato and chicken and rice (Adult Sensitive), and I too have found the customer support to be very good.
JD• 10 years ago
I have to say that after trying several different foods for my two active and underweight Pointers, I have finally found the food that suits them well. Good firm poo's too (sorry! but needs to be mentioned). I tried them on Eden for a while, which I do think is a very good product, it just didn't suit my dogs. I'm now very happy with the Simpsons Adult Sensitive and the customer support has been brilliant. I mix the dry with some Simpsons wet food, which I'm sure has also helped put on the weight. I now have my 12 year old Pointer on the Simpsons 80/20 and this is perfect for her. Thank you Simpsons, as my underweight dogs have been a constant worry to me. They are now steadily gaining weight, their coats look fabulous and they have nice shiny noses too.