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210 
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Cheshire, UK 
11This food is suitable for the following breed sizes:
Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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71 out of 100 - Good
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin: Europe
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
mark rouse• 11 months ago
1st bag was ok but since then something must have changed because it smells odd and he won't touch it. Disappointing the bag can't be sealed so can't be kept fresh. Going to try cookable raw for better choice of flavours and qualities
Janet Thornhill• 8 years ago
Hi, I have an 11 week old pup recently brought home. At present he is on Purina beta but I am unhappy with the dereal content. How do I change him onto this without causing major stomach issues?
alison• 10 years ago
If you join the breeder club you can have large sack for £38.50 with free next day delivery
alison• 10 years ago
Have changed my bull terrier pups to this. They have both lost weight and even though introduced over several days has left them with awful wind and loose tummies.
liz• 10 years ago
Hi Applaws has posted a reply to this review on their Facebook page at https://www.facebook.com/ap... --In any dry food you have to have some starch in the kibble otherwise it will simply not hold together. There are only three starch options available if you are not going to use cereal. These are potato, sweet potato or tapioca. We do not use tapioca for a variety of reasons. One that it is not produced in Britain and we prefer to use British ingredients, tapioca used in the pet food industry all comes from the far east. The tapioca used is called Cassava (Enculenta Crantz). It is processed by being treated with the chemical ‘Sulphur Dioxide’ and is not allowed to be used in human food but is allowed in pet food. Sweet potato used in UK pet food production comes from China and we again prefer not to use it as again as it is not a local ingredient. We do use potato which is 100% British. We are only using the potato starch which is easily digested and is classified a low allergen ingredient.Yes, we do use cellulose for a very good reason. Having spent more than 25 years in the field of dog nutrition I have spent considerable time with colleagues studying the eating habits of wild dogs in the Africa and Australia as well as wolf’s in the wild. We found that dogs thrive better on a meat based diet but we also found that dogs will eat some grass/ plant matter on a regular basis. There are several reasons why dog eat grass. On the most interesting reasons is that the cellulose plant matter attaches itself to hairs a dog digest when preening and cellulose helps the dog get rid of digested hair through its faecal matter naturally and helps prevent the slow build of hair in the gut. We only add 1% of cellulose plant fibre which is enough to help control fur balls.
FREEDOMBELL• 10 years ago
PETS AT HOME store in Durham no longer store Applaws. Shame on Pets at
Home, one of the very best independent manufacturers let down. No doubt
Pets at Home prefer to store vast quantities of rubbish made by large
and multinational companies!