Updated 28 Jun 2023
1.1k 1,051 people have viewed this product in the last 30 days
Overview
Nutrition
Pricing
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Comments13
Update

Asda Hero Adult Complete

Type of food

Complete dry extruded

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

5kg bags

RRP

5kg bags = £6.00

Exclusive to

Asda Supermarkets

AADF rating

20%

At a glance

Not natural: Contains some added artificial preservatives, antioxidants, colourings, flavourings and/or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Not hypoallergenic: Contains wheat, maize, dairy products, soya products and/or artificial additives or has an ingredient list that is too unclear to rule out their presence
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

£

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Nutrition

Composition

Mixing bowl:

Cereals (4% Rice in Rice Component), Meat and Animal Derivatives 24% (Including 4% Chicken in Chicken Component), Oils and Fats (0.3% Omega 3 Fatty Acids), Derivatives of Vegetable Origin, Minerals, Vegetables (4% Peas in Pea Component), Yeasts (0.1%), Citrus Extract (0.004%), Yucca Extract (0.001%), Preservatives, Antioxidants.

As fed (BETA):

Nutritional additives (per kg)

Vitamin a 12000 IU, Vitamin D 1200 IU, Vitamin E 90mg, Zinc (as Zinc Oxide) 40 mg/kg, Iron (as Iron II Sulphate Monohydrate) 40 mg/kg, Manganese (as Manganous Oxide) 30 mg/kg, Copper (as Copper II Sulphate Pentahydrate) 8 mg/kg, Iodine (as Calcium Iodate Anhydrous) 2 mg/kg, Selenium (as Sodium Selenite) 0.1 mg/kg

Typical Analysis

Protein 21.0%, Fat 8.5%, Fibre 3.0%, Ash 8.5%, Moisture 8.0%, Calcium 2.00%.

Energy

354.0 kcal/100g

Dry weight nutrients

Above average

Average

Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.

Pricing

5kg bags RRP

£6.00

Grams per day

0g

Cost per day

£

Buy locally:

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Company

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Company info
Name: Asda Stores Limited 55 Asda foods listed
HQ: Leeds, UK
Parent company: EG Group
Manufacturer's product description

" Nourishing Pets for 15 Years

Here at Asda we've been taking good care of the nation's pets for over 15 years with our complete range of pet foods. So when you want the best for your little friend, you know who to trust.

Nutritious and tail-waggingly delicious!

Hero dog foods have been specially formulated by our animal experts to offer nutritious food your pet will enjoy. Each dish provides a careful balance of the vitamins and minerals your best friend needs. And, with our wide menu of tasty flavours, you just know they'll woof it down.

Hero dog foods, only from Asda.

Trust us to keep your dog in tip top condition at every stage of their life. "

Comments

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Elizabeth Carr 9 months ago

I would love you to make a 12kg bag of puppy complete biscuits also 24 tins of puppy food as 6 tins my dog eats them within 3 days would make my life and alot of others life a bit easier than running back every 2/3days for more food for the dog I like to shop monthly but I'm going back every few days stops me from spending more time looking after my puppy thank you

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SammieB one year ago

will this food be getting updated? the ingredients have now changed

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Nora Slope Cahill 6 years ago

This food has sent my dog bonkers. He is drinking water like it's going out of fashion. He is barking at the moon and his poo is not normal 😩😩😩

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Paul 7 years ago

The ingredients are awful, why would people feed this to their dog?

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Eddie Miller 7 years ago

I don't understand why this food is rated so poorly. My cocker seems to love it (but she's a cocker and will eat anything)

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Paul Eddie Miller 7 years ago

Have you read the ingredients Eddie?

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Dogs are all Eddie Miller 2 years ago

im sure my dogs would love it to but unfortunatly its closer to vegan food than dog food due to the lack of meat

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Ian Jardine 9 years ago

Hello. I wish to feed my dog with food I have made up myself ( Just for a trail period of 2 mths ) Made up with fresh white fish / chicken and either rice, pasta or cooked potato mixed with carrots , peas, broccoli. All together weighing out to 200-220 gramms each portion. I would like to know is what brand of biscuit can I use as a filler?
My dog is a working feild spanial
He is 6yrs old
Has been diagnosed with colitus ( on tinned food )

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All About Dog Food Ian Jardine 9 years ago

Hi Ian. Apologies for the slow reply. The proposed diet looks very good. A couple of suggestions - brown rice or oats would be infinitely better than white rice but either way, make sure any grains are very well cooked. Sweet potato would also be much better than white potato and pasta, since it is based on wheat, is often best avoided. With home cooking, the key is variety as that is the only way to ensure nothing is missing from the diet.If you head over to our Dog Food Directory and select 'mixer biscuits' in the filters panel on the left, your get a list of products that should fit the bill. They'll be ranked in order of their rating, so the nearer the top, the better we would expect them to be for your dog. Hope that helps. Please let us know how you get on.http://www.allaboutdogfood....

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Paul Ian Jardine 7 years ago

Have you considered feed raw Ian? Why do you want to add biscuits?

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Michael Taylor 9 years ago

Hi kedecama, I think it may be a 'bone' shaped kibble that contains min 4% rice.

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kedecama 9 years ago

Can you explain to the not so informed what 4% rice in dog bone means please?

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All About Dog Food kedecama 9 years ago

Hi Kedecama and apologies for the slow reply. Exactly as Michael said, it means that rice makes up 4% of the bone shaped biscuit in the same way that the '4% chicken' is only in the brown biscuit and the '4% peas' is only in the red one. Since each colour of biscuit probably only makes up fifth of the food as a whole, this leaves a huge amount of the formula unaccounted for.

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