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West Sussex, UK 
5
4Suitable for all breeds of dogs
Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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65 out of 100 - Good
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin: United Kingdom
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
missbabz• 4 months ago
Please advise as just started my dog on More tin food. What do you think of this as the dried food has t had good results. Thanks in advance
John Fishguard• one year ago
Definitely would not feed this again. Low protein, and has red ingredients in. Large working dogs cannot function on this rubbish. It’s more expensive than other quality proven brands. Back to Skinners and dr johns.
Nicholas Renals• 3 years ago
I dont recommend this food as my dogs lost weight on it and became anxious. We were given replacement bags of the same brand at the pet store. We also found changing to Symply and Tribal cold pressed dog food brands caused weight loss/runny smelly faeces. All had to be thrown in the bin. We now stick to Forthglade, Burns and Canagan as these brands seem to work best. We board & rescue dogs so cannot use food that makes them anxious or lose weight.
Claire• 6 years ago
I was also sold this by a shop as high quality. I found it pricey but they said you need to feed less quantity. Well, my dog is being fed the higher end of her weight requirement, she's lost weight and is ravenous all the time. The pieces are enormous and she swallows them down whole with no chewing. Since she started on this she is also eating all her own poo. The vet set this was an indication of insufficient fibre. So if I have to buy stuff to supplement her diet and feed her substantially more than prescribed, I'm really no better off and the price is absurd.
PS she doesn't have worms as is regularly wormed. Previous dog food satisfied her but left a very soft stool....but she wasn't starving or eating her poo.
Chris• 7 years ago
Having been sold this by a pet store as a high quality British dog food I was disappointed to see it had 2 red ingredients in it. I emailed 'More' and asked them why in such a controversial market they chose to include maize? (thinking there might be a scientific or academic answer rather than just 'it's cheap'). They totally ignored my enquiry. Actions speak louder than words! So my return action is not to buy their food again. Also as an aside it has gone up to £49.99 per bag.