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Bingen am Rhein, Germany Suitable for all breeds of dogs
Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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72 out of 100 - Good
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin: Germany
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
Sharon Cummins• 4 months ago
I have been using this for almost a year now after moving from raw. My dogs absolutely love it and are looking fantastic. They are show poodles so their coats have to be fed also which this food does because it has the higher fat content. We never have upset tummies even when we are all over the country showing. They go mental while I prepare their food and its gone in seconds. I have recommended it to other dogs from my litter one has changed onto it and is really happy too. Definitely a 5 star food and worth anyone giving a go if they are thinking of changing their food. Its great for using as treats too as its a handy size and has a great smell.
Katie Bumper• one year ago
Amazing food. Unfortunately I can't afford this for my five dogs but I do use it as there training treats. They love it and it has no effects on their poos after a hard training day. Far better than any of the other easily available treats from shops. I just buy a 5kg bag and fill up treat pots etc.
I am not concerned by the high fat or high card content as these are produced by ingredients the dog can naturally digest, not by maize or wheat.
aphrabet• 4 years ago
Not at all sure I would want to feed my dog anything with such a high fat and carbs content and low fibre.
Shirley Anna Felton• 6 years ago
Isn´t it time for an update on this site? Would love to see more comments about Platinum dog food. The last comment I see is from a year ago.
Hugh• 8 years ago
Amazing dry semi - moist food! It's lovely to see my 10year old jumping up with her nose in the air when it's feeding time. Before, she refused any food. I now feed this one, clean bowls all round. Would definitely recommend it.
Piers Smart• 9 years ago
Hi David, personally I think as long as it isn't described as cold pressed that would suffice for the moment:-)
All About Dog Food
Piers Smart• 9 years ago
I've changed the product type to semi-moist complete until a better definition comes up
Gill Clark
All About Dog Food• 8 years ago
Semi-moist is how I describe it to people... :)
Piers Smart• 9 years ago
I'm sorry guys but this style of food processing is in NO way similar to that of Gentle. This is NOT a cold pressed food at all. Gentle is pressed at less than 40 degrees for less than a second and NOT nearly a hundred degrees for 20 minutes which in my mind makes this a fully heat treated and cooked food!!
All About Dog Food
Piers Smart• 9 years ago
Thanks Piers. The problem is that, since it isn't what most people would describe as either cold pressed or extruded and since there doesn't yet seem to be any term for the manufacturing process in the English Language, I'm not really sure what to categorise Platinum as. Perhaps we should coin our own phrase. Any suggestions?
Helen Rainforth
All About Dog Food• 7 years ago
The meat ingredients in cold pressed kibbles are cooked at just the same high temperatures as regular kibble (that's the law) plus it's meat meal. The only thing cold pressed in cold pressed kibble are the herbs and the oils. I like the look of this semi-moist steamed food. Very nice.
Janet• 9 years ago
There is a suggestion that this is cold pressed food - not sure that's correct. Platinum website says they use cold pressed oils after the ingredients have been cooked & dried.
All About Dog Food
Janet• 9 years ago
Hi Janet. Although Platinum is not cold pressed in the same way as Gentle or Markus Muhle, the manufacturing process, which I haven't seen anywhere else, seems to have a lot more in common with cold pressing than extruding. Here is a quote from some emails I received from Platinum:"In Germany we define our food as 'Fresh meet cold pressed'. We just put together the ingredients in a big pot, it is closed tightly and we cook the ingredients for 20 minutes at 95C without adding any water. This is possible because we use fresh meat, so the water is coming out from the meat. After that, cold-pressed oils, herbs and vitamins are added at room temperature. Then the items are shaped and immediately packed into airtight bags."Hope that helps
Janet
All About Dog Food• 9 years ago
Thanks for this - it says much the same on their website. I've received samples of Platinum & have also fed my dog on Gentle, Markus Muhle & Lukullus brands. Whereas the last 3 are described as cold pressed & appear similar in texture, Platinum does seem quite different. None the less, my dog enjoyed Platinum very much & he's hard to please. If I'm satisfied that 1) the food is high quality, with nothing in it to upset his digestion & 2) he eats it straight away, I count that as win - win.
Incidentally I'm not feeding a highly strung pedigree dog here, he's a Galgo, rescued from Spain. I thought as he's a rescue he'd be happy to eat what he's given (& I've tried him on some really expensive food), but no. What he'd really like is BARF but that's not going to happen. Platinum is in the list of foods that he finds acceptable 😃
Justina• 9 years ago
I tried all the recommended dog foods (orijen, acana, mille's wolfheart, eden, lukullus etc) but this seems to be the best suited for my dog. His coat has improved dramatically over the last 3 weeks, his stomach is no longer bloated after feeding and this seems to be my dogs favorite food too. Normally a fussy eater and gets bored with everything I've fed him so far very quickly, but somehow he loves this one. It has a strong beckon smell and semi- moist consistency, so I no longer need to feed him a mixture of dry and wet meals. Ingredients seem to be great (hope they really are) and I like the fact it's cold pressed instead of dry extruded which can be hard to digest. The only problem I have, there's no much reviews/ information about the product and don't really know if it's as great as it advertises yet.worth taking the risk though. highly recommended
kedecama• 9 years ago
Still good stuff though, I believe it's 35% so this product is actually 50% dry
It's a formulae see this link. http://www.eccsmobilelab.co...
Hope that helps Ken
boleyn71• 9 years ago
On paper, this looks like a good food, but bearing in mind this contains 70% FRESH meat as opposed to dried or meat meal, can anyone tell me what the approximate actual level is once all the moisture of the fresh meat is taken into account?