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455 
11
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Bingen am Rhein, Germany Suitable for all breeds of dogs
Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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76 out of 100 - Good
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin: Germany
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
Bojan Radlovic• 9 months ago
Hi David one thing i don't understand is on the label it says 15% broken rice but on chart the percentage of carbs is almost 38% and on the dry matter basis it,s 44%. It doesnt ads up or am i missing something. What are the other sources of carbs in the ingredient list which i am missing. Platinum says their kibble contains less carbohydrate on their web site. Thank you very much for your answer. I habe been feeding one of my dogs their vetactive hypoallergenic line which only has iberico as the source of protein and he absolutely loves it. I want to switch my other dog to platinum as well but when i started the research on the ingredient list i was a bit worried about the high percentage of carbs.
Alpha Unasuga• one year ago
Good food for treats only
Foteini • one year ago
Hi, I give platinum lamb and rice for one month but my dog drinks a lot of water with this food and as a result canot hold his pee.Also he is very skinny 18 months mini snaoyzer I give him only as it says 120gr, but he is still skinny.
Dana• 4 years ago
which is the better food between platinum lamb and markus muhle naturnah? can you make a difference between them to see better what's ok? depending on the way of processing, which of them keeps the ingredients better and which is healthier for dogs? your personal opinion? thk
Dimitrina Dicheva• 6 years ago
There is something I would really like to understand better. How can a food with 70% lamb meat has 46.5% carbs? And how and why a dog food with 46.5% carbs gets a ranking 4.6 out of 5?
All About Dog Food
Dimitrina Dicheva• 6 years ago
Hi Dimitrina and apologies for my slow reply. The answer to your question lies in the fact that the 70% meat is fresh meat. Fresh meat contains roughly two thirds water which is mostly lost during the production of dry foods. This means that the amount of meat remaining in the finished product is actually quite a lot less than 70%, probably closer to 37% in this case. This is still plenty by any standard. The food scores highly because it is an excellent food. As far as we're concerned, carbs per-se are not a bad thing for dogs. In fact, some whole grains like brown rice can be quite beneficial. I hope that helps
Szurok Emese
All About Dog Food• 5 years ago
https://www.platinum.com/en..."1,27 kg fresh meat for in 1 kg PLATINUM dry dog foodfor 550 kg PLATINUM dry dog food we use 700 kg fresh meat (70 %) and 300 kg other valuable ingredients."
Gill Clark• 8 years ago
Lovely quality food and one of the few my fussy boy would eat, I also like the fact that being semi-soft you can break it up (as I use most of their food allowance for training purposes....) However, we did have paw licking going on which has stopped since we stopped using this food. Also a little beard staining which is not great for a mini schnauzer which is shown... Not the worst I have seen, but not the best either! Wish I could find a high quality kibble (like this!) which does NOT have the beard staining... I did try switching to the Platinum chicken kibble, but the itchy feet problem worsened (the food smelt awful too, I was not convinced about the quality compared to the lamb variety). i have used their wet foods and they are very good, I will try these for a while...
Flyingpigman• 8 years ago
This has been brilliant for my sensitive overweight daschund. i was told by the very helpful gentleman on the phone that it would help her maintain her weight as it was leaner than the other foods they make. in a space of a month, I'm feeding less than i did my old kibble and the change in my girl is amazing. Her coat seems shinier and her stools firmer, and more importantly her sensitive tummy seems to have given up the fight too!