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County Tyrone, UK Suitable for all breeds of dogs
Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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74 out of 100 - Good
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin: United Kingdom
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
Alex Russell• one year ago
My young dog has been a hugely fussy eater since she was a puppy and this started to become a big problem as she became increasingly underweight. I found this food and we've never looked back, she has never refused it and eats it all as soon as it is in front of her. She maintains an excellent weight and has much more energy.
I highly recommend this food. It can also often be found for a lower price than is shown here
Susan Jolley• one year ago
Unfortunately my dog go diagnosed with pancreatics , we've try everything to make him eat even chicken, saw naturo he now can't wait to be fed. Thank you so much for this great dog meat my dogs love and will eat. Thank you so much
debs lou• one year ago
My dog loves this food, but sadly has just been diagnosed with diabetes 😢 would this food still be suitable please?
It's all very new to me is diabetes so any help would be much appreciated 😊
Doug the rug• one year ago
Hi all firstly thank goodness for Naturo , i have a year old Romanian rescue pooch,We have had him six months now.He is a year old now. and omg i am loving the experience of a naughty puppa, laugh daily at his goofy ways. The rescue centre gave us a list of foods for him grain free.(i had a dog 20 years ago and there was none of this) He had Dirreah for months .tried butchers Harrington's etc then found Naturo..Happy tummy, no more picking up wet smelly poop(or putting ya fingers through the biodegradable bags ) would love to see some grain free treats or even ice cream(that we can freeze at home) THANKS NATURO
Gill Robinson • one year ago
Quick question:- my 4 yo springer has chf and am wondering if this food would be a better, healthier alternative to dry?
Yvette Dungworth• 2 years ago
Why do allaboutdogfood not give this food a hypoallergenic sign even though the manufacturer states that “it’s an ideal hypoallergenic food for adults”?
All About Dog Food
Yvette Dungworth• 2 years ago
Great question Yvette. It's because we don't classify carrageenan (the gelling agent used in the food) as hypoallergenic. You can find out more about carrageenan here: https://www.allaboutdogfood.co.uk/dog-food-ingredients/0132/carrageenan
James Snell• 3 years ago
I cannot recommend highly enough the Naturo dog food for sensitive digestive systems. My dog has pancreatic cancer and had been placed on a Royal Canine food by the vet, but upset stomach kept recurring, since using the Naturo range I’ve (fingers crossed!) had no stomach issues.
Dorothy Vaughan• 3 years ago
30% chicken and 30% lamb is 60%, but the pie chart shows 40% meat?
All About Dog Food
Dorothy Vaughan• 3 years ago
Hi Dorothy. The pie chart represents the finished product ("as fed") composition while the ingredients list is before processing ("mixing bowl"). The two don't always match up, especially when dry ingredients are used in wet foods (as is the case here) or when wet ingredients are used in dry foods.
Gill Beveridge• 4 years ago
Two of my dogs have dodgy tummies and, although they'll eat anything, most food can give them loose bowel motions. I was in Tesco one evening and they were selling the duck flavour at half price which was 50p per tray. I thought I'd try the dogs with it to see how they got on. They loved it and each polished their dish. That was a few months ago now and all is still good with them. The half price offer in Tesco didnt last long but I found Asda was selling it at 85p per tray and a box of 6 trays for only £5.00. This food has been brilliant for my dogs and I will definitely keep feeding it to them.
julia thornhill• 5 years ago
Absolutely amazing food, my pug had an illness as a puppy leaving him with colitis, extreme food sensitivity and him on Royal Canine sensitivity which at £34 a for 12 was breaking me. Saw Naturo duck and rice at our local supermarket and tried it, worked like a miracle, this is the only food he can tolerate !, amazing, I recommend you try it if your dog has bowel problems.
Gill Beveridge
julia thornhill• 4 years ago
The same is true with two of mine. I had to watch what I fed them as a lot of food gave them loose bowel problems. Since I put them onto this food theyve not had a loose stool since. I'll certainly keep buying it. It's amazing the difference it's made to them.
Sally• 7 years ago
I have been using this for my bullmastiff for about six months now. She is a very fussy eater and only usually lasts a couple of months on any brand. However, she really likes this and I like to alternate between the four flavours. Gutted the multipack has salmon flavour, as she hates salmon. Other than that though, I couldn't fault them if I tried!
helayna• 7 years ago
i picked this up yesterday on my way home . i normally give my boy natures menu but as i was in Tesco i couldn't get it but they had this so thort id give it a go i liked the clear labeling. as iv bean ill i got 10 of them just in case i couldn't get out again ,,,, risky move knowing my boys pickyness but so far he has had one of the chicken and lamb and one of the duck ones and he has loved them both :) so glad they have such a highe marking , i did worry while buying them. and extra points for being so cheep at just £1 a tray :)
January Lyle• 7 years ago
Fantastic food, my shih tzu loves this food, clears her bowl every time
Julie Redpath• 8 years ago
Trying this in place of Bakers after seeing negative behaviour change in my 3.5yo Border Terrier bitch.