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1.1k 
Cheshire, UK 
31
4Suitable for all breeds of dogs
Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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64 out of 100 - Good
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin: United Kingdom
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
aaron• 5 months ago
Does anyone else’s pup struggle to chew this??
Stevie Kay• one year ago
Pets at home state different ingredients on their website: https://www.petsathome.com/shop/en/pets/step-up-to-naturals-dry-puppy-food-chicken-with-turkey?weight=14kg
Includes maize which some people want to avoid
Poultry Meal (26% incl. Chicken 20.5%), Brown Rice (14%), Whole Barley (14%), Maize, Poultry Fat (6%), Dried Peas (5%), Turkey Meal (4%), Whole Grain Oats (4%), Beet Pulp, Poultry Gravy, Dried Apple (1% equivalent to 4% Apple), Dried Sweet Potato (1% equivalent to 4% Sweet Potato), Minerals, Salmon Oil (0.5%), Dried Chicory, Glucosamine (0.025%), Chondroitin (0.015%).
Katharina• 2 years ago
Our puppy had really soft poo and we found out it was the kibble causing it. We changed to Step Up To Naturals and his poop immediately improved and is now.... perfect! It has the most gorgeous brown colour and has a lovely consistency. Just beautiful. :P
Daymo• 2 years ago
Gave our pup really bad squits...we tried it for a month just in case it was something else..but after moving to tails.com she has been alot better.
Lowri• 3 years ago
Can anyone tell me if the ingredients have changed in this since January? We bought a big bag for our puppy around January and he liked it and didn't have any digestive issues. We finished that bag and bought a brand new one, since then our puppy has gone completely off it and it's seemed to have caused him some tummy upsets too. Unfortunately we don't have the old bag to compare ingredients :/
All About Dog Food
Lowri• 3 years ago
Hi Lowri. Pets at Home have apparently recently changed to a cheaper contract manufacturer for their private label pet foods and we've been hearing a lot of reports of dogs on P@H foods suddenly coming down with upset tummies so the two are most likely connected.
disqus_afVzARsQ67
All About Dog Food• 3 years ago
the recommended feeding amounts seem to have changed drastically between the old bag and the new bag. any idea if this is correct or a printing error? there doesn't appear to have been any change to the composition so difficult to explain why a dog should now be fed double the amount. might explain shy so many dogs are suddenly experiencing upset stomachs if they're getting too much
Lowri
disqus_afVzARsQ67• 3 years ago
That could be the case. My cockapoo will only eat what he wants however, so I do think the ingredient change had something to do with his upset stomach. My mum has a 6 year old bichon/jack russell cross who is on the adult version of this food and she doesn’t seem to be affected...really weird! We’ve switched Bertie to Ci grain free food now and he loves it and appears to be gaining weight.
Doggymummy
All About Dog Food• one year ago
Snap. My labrador, that isn't remotely fussy normally what she eats, has suddenly stopped eating it.
Doggymummy
All About Dog Food• one year ago
Snap. My labrador, that isn't remotely fussy normally what she eats, has suddenly stopped eating it.
Kieran• 4 years ago
I've put in the food calculator deerhound at 7kg at 8week old and it advises 110grams of food, I'm guessing that's each meal 3-4 times a day? Shouldn't it be atleast 3% of current weight a day across 4 times a day?. he's got big feet to fill and 110grams... My cat eats more than that lol
James owen• 4 years ago
Hi there going to put my puppy staffordshire bull terrier on this. For the money and the nutritional value this stuff looks Brill hes on wainwrights puppy wet food and I use a hand full of dry in with it hopefully will help him thrive. Just want him to be healthy looking for a lean dog with a nice coat
Hannah N• 5 years ago
I have just come across this thread after reading up on raw feeding and comparing it with this brand that I currently feed my puppy. She is now 15 weeks old and I have been using the guide based on her current weight. I have now realised that I have been underfeeding her for the last 6 weeks! No wonder she is always still looking for food once she has finished. Feeling quite guilty now! I have just started her on Natures Menu puppy raw puppy nuggets and hope that this might help combat the horrendous smells that come from her!
Mrs P• 5 years ago
Please can urge Pets at Home to make the feeding information clearer on this packaging. I feel so upset and guilty that we have been under feeding our puppy for 4 weeks! It is NOT clear that the guidelines are based on the anticipated weight of an adult dog. We have been diligently weighing him to ensure that we have fed him the correct amount only to find it’s way under. It’s only a chance conversation with other puppy owners that made us review this, and then I found this thread. At least it’s made me feel bette that it’s not just us!
Mike Trenery• 6 years ago
The calculator on this page for this food is completely wrong. it calculates a 5kg puppy should get 75g @ £14p per day. It should actually be over 200g per day as it should be based on the target weight of the fully grown dog. This is actually problem with the feeding guide on the packaging.
All About Dog Food
Mike Trenery• 6 years ago
Apologies for the error Mike. It has now been fixed. To make sure you get the most accurate guide, you should first head to the dog food directory and select the correct age for your puppy as it could make a big difference to the recommended figure. Thanks and all the best
Mike Trenery• 6 years ago
Is the feed guide correct on the pack? I have a Collie pup 8 weeks. It recommends 75g of food a day. James Wellbeloved suggests 240g per day. JW has more protein so I think the Step up guide is much too low, which makes the daily feed price look very low. Very confused and think I have not been feeding my puppy enough.
Felicia Marsh• 6 years ago
I thought this was great for my BT but he’s had really bad diarrhoea since he started on it. I was blaming his treats but he’s not had any for two days and his tummy is still upset. He’s now on chicken and rice and he’s improving already.
perkyjude• 6 years ago
Im confused about feeding amounts. He is a cocker spaniel and 10 weeks old... weighing 3.6kg.. am I supposed to look at medium dog size for measurements.. but that says much higher weights? Confused as to how much I should feed him a day.
Mike Trenery
perkyjude• 6 years ago
Me too. Did you every get an answer?
perkyjude
Mike Trenery• 6 years ago
Yes Mike, the weight guide in the adult weight your breed of dog will weigh...then look at how many month pup is and thats the amount/.
Mike Trenery
perkyjude• 6 years ago
That's really bad, I have been under feeding. That's why it looks good value on this site. So glad I spotted it soon enough.