Updated 20 Apr 2018
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James Wellbeloved Adult

Type of food

Dry extruded complete

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to 7 years

Pack sizes

2kg, 7.5kg & 15kg bags


15kg bags = £57.99

Nutritional rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Hypoallergenic: Free from all ingredients that are regularly linked by veterinarians to food allergies and/or intolerance in dogs like wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Ingredients List

Lamb Meal (23.5%), Brown Rice (20.0%), White Rice (19.7%), Barley, Whole Linseed, Lamb Fat (3.5%), Lamb Gravy (2.9%), Sugar Beet Pulp, Alfalfa Meal, Omega Oil Supplement*, Sodium Chloride, Seaweed (0.5%), Potassium Chloride, Chicory Extract (0.1%), Calcium Carbonate, Yucca Extract (0.02%) * from Sunflower and Fish Oils.

Typical Analysis

Protein 20 %, Crude Fibre 3 %, Fat Content 10.5 %, Crude Ash 8.8 %, Vitamin E 150 mg/kg, Omega-3 Fatty Acids 1 %, Omega-6 Fatty Acids 1.4 %.

Nutritional additives (per kg)

E672/Vitamin A: 15000 iu,E671/Vitamin D3: 1400 iu, Trace elements - E1/iron: 133 mg, E2/iodine: 3.3 mg, E4/copper: 20 mg, E5/manganese: 40 mg, E6/zinc: 385 mg, E8/selenium: 0.44 mg.

Dry weight nutrients

Above average


Below average


15kg bags RRP


Grams per day


Cost per day


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Company info
Name: Crown Pet Foods Ltd
HQ: Somerset, UK
Parent company: Mars
Brands: Cesar11 Cesar foods listed
Chappie22 Chappie foods listed
Crave44 Crave foods listed
Frolic22 Frolic foods listed
Greenies44 Greenies treats listed
James Wellbeloved3737 James Wellbeloved foods listed88 James Wellbeloved treats listed
Nutro1010 Nutro foods listed
Pedigree1414 Pedigree foods listed1414 Pedigree treats listed
Royal Canin3939 Royal Canin foods listed
Techni-Cal44 Techni-Cal foods listed
Manufacturer's product description

" Using all our knowledge and experience, we’ve created James Wellbeloved Lamb & Rice Adult. We take a handful of ingredients from nature, one source of animal protein and combine them with all the vitamins and minerals your dog needs. For added peace of mind, it’s naturally hypoallergenic so less likely to cause an adverse food reaction and you will never see any added artificial colours, flavours or preservatives. Not now, not ever. "

Nutritional rating







clear ingredients list

Clearly labelled

James Wellbeloved was amongst the first of the natural dog food producers in the UK and has long been established as the biggest. Their extensive range has grown over the years to include numerous different adult varieties but their 'with rice' range continues to be their most popular. In fact it has been so successful that a lot of other dog food producers have tried to emulate it resulting in a whole swathe of very similar foods but often at a lower price than the original.

The rice/meat meal foundation is very widespread among dry, British, natural dog foods and for good reason: it is very versatile and easy for most dogs to digest. James Wellbeloved Adult is roughly made up of one half grain, one quarter good quality meat meal and one quarter other ingredients. Ther are 4 varieties to chose from, all very similar but each with a different meat source to add a bit more variety to your dog's diet.

Although the first ingredient listed in James Wellbeloved Adult is meat, that's only because the rice content has been cleverly split between white and brown rice, making each percentage small enough to push them down the ingredients list and give meat the top spot. In fact there is almost twice as much rice in James Wellbeloved Adult as meat and then there's also an unspecified amount of barley as the forth ingredient. All of this makes JWB a fairly grain rich food which, although not necessarily a bad thing, isn't quite what you might expect after a quick glance at the label.

The grain element, although pretty large, will be problem free for most dogs as it doesn't include any of the main problem causing grains but since barley gluten is very similar to wheat gluten, it may not be suitable for dogs on a gluten free diet. The nutritionally dense brown rice is a welcome addition but since it is offset by a similar amount of starchy, nutritionally poor white rice, it doesn't give too much to brag about.

As for the other, non-meat, non-grain ingredients, there are a few nice additions like seaweed, alfalfa and fish oils but otherwise there isn't a lot to write home about. The disconcertingly vague 'gravy' never inspires too much confidence and salt (listed as sodium chloride) is one of the additives we recommend steering clear of wherever possible. While salt is a necessary mineral, it is generally present in sufficient quantities in the raw ingredients of pet foods. However, as dogs, like humans, enjoy the taste of salt, extra is sometimes added to make foods more appealing. Unfortunately, excessive salt has the same health implications in dogs as it does in humans so too much should certainly be avoided.

As far as price is concerned, James Wellbeloved Adult is not a cheap food and with so many other natural options on the market these days, you can certainly get more bang for your buck elsewhere.

Conclusion: a good dog food but not good enough to warrant the hefty price tag and with unnecessary added salt to boot.

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