Updated 16 Sep 2015
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James Wellbeloved Adult Small Breed

Type of food Dry extruded complete
Dog types Pet dogs
Breed sizes
Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
NOT suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
NOT suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
NOT suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff
Dog ages From 12 months to 7 years
Pack sizes 1.1kg & 7.5kg bags
RRP 7.5kg bags = £30.95

Nutritional rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat (on a dry matter basis) or meat percentage is unspecified
Hypoallergenic: Free from all ingredients that are regularly linked by veterinarians to food allergies and/or intolerance in dogs like wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients

Price per day

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Ingredients List

Rice (26%), Lamb Meal*, Ground Whole Barley (14%), Lamb Fat*, Pea Protein, Whole Linseed (3%), Lamb Gravy* (2%), Sugar Beet Pulp, Alfalfa Meal (1%), Tomato Pomace, Dry Vegetarian Extract, Natural Seaweed (0.5%), Carrot, Sodium Chloride, Omega Oil Supplement, Potassium Chloride, Chicory Extract (0.1%), Calcium Carbonate, Green Tea Extract (0.05%), Cranberry Extract (0.05%), Yucca Extract (200mg/kg). *Total Lamb 26%.

Typical Analysis

Protein 24.5%, Crude Fibre 3.5%, Fat Content 13.5%, Crude Ash 9.0%, Vitamin E 150mg/kg, Omega-3 Fatty Acids 1.0%, Omega-6 Fatty Acids 1.4%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


7.5kg bags RRP


Grams per day


Cost per day


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Company info
Made by: Crown Pet Foods Ltd
Company HQ: Somerset, UK
Parent company: Mars
Sister brands: Cesar11 Cesar foods listed
Chappie22 Chappie foods listed
Frolic22 Frolic foods listed
Greenies44 Greenies treats listed
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Techni-Cal1111 Techni-Cal foods listed
Manufacturer's product description

" A complete dry food with the bonus that it is hypo-allergenic. With selected protein source turkey and selected carbohydrate sources of rice and oats, it is a dietetic food, excellent for the reduction of ingredient and nutrient intolerences. We suggest that the food be tried for a period of 3 to 8 weeks. If the signs of the food intolerance disappear, continue feeding indefinitely. "

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