Updated 09 Feb 2017
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Naturediet Standard Wet

Type of food Complete wet food
Dog types Pet dogs
Breed sizes
Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff
Dog ages From 6 months to 7 years
Pack sizes 280g & 390g trays
RRP 390g trays = £1.09

Nutritional rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat (on a dry matter basis)
Hypoallergenic: Free from all ingredients that are regularly linked by veterinarians to food allergies and/or intolerance in dogs like wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled: It is difficult to tell exactly what is in this food due to a lack of labelling clarity

Price per day

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Ingredients List

Chicken 60%, Rice 10%, Vegetables 6%, Natural Ground Bone, Seaweed Meal.


130.0 kcal/100g

Typical Analysis

Crude Protein 10% Crude Oils & Fats 8% Crude Fibre 2% Crude Ash 2.5% Moisture 72%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


390g trays RRP


Grams per day


Cost per day


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Company info
Made by: Naturediet Pet Foods 1616 Naturediet foods listed33 Naturediet treats listed
Company HQ: Norfolk, UK
Manufacturer's product description

" Naturediet Fish is made from sustainably sourced white fish which is a good source of omega 3 fatty acids which help to promote a healthy skin and coat. It is naturally low in fat whilst providing all essential vitamins and minerals needed for a healthy and nutritious diet. Suitable for adult and senior dogs and all breeds Naturediet Fish contains no artificial preservatives, colourings or flavourings. We use only freshly prepared white fish and only white fish. Naturediet Fish is wheat gluten free. Our vegetables are potatoes. Suitable for all types of adult and senior dogs. "

Nutritional rating



high meat content

High meat content





Long before the explosion of natural dog foods began in the UK in the late 90's, Naturediet was forging the way with its trademark trays. Amazingly, the company is now over 35 years old and their formula and packaging has changed surprisingly little since then. They have long since been the best known and most popular natural wet food in the UK and their position at the top has been well deserved.

As with many of the early natural foods, Naturediet is all about simplicity, the idea being that the fewer the ingredients, the less chance of them causing a problem. Nowadays, many manufacturers have gone the other way with multiple meat sources and ingredients lists as long as your arm, but for very sensitive dogs or for exclusion diets, the old principles are still probably the best.

All of Naturediet's adult varieties are built around a highly respectable 65% good quality, fresh meat. Again, in the name of simplicity, the meat all comes from a single animal source (except for the turkey & rabbit variety which obviously contains two). For owners looking to avoid certain proteins, this can be a real advantage.

After the meat though, the next few ingredients do let the food down a bit:

White rice is fine for dogs but it doesn't provide much in the way of nutrition and in quantities like this, it is often regarded as a filler.

Vegetables are always welcome in dog foods as most are a good source of vitamins and dietary fibre, but it would be much better if Naturediet could indicate which vegetables they use.

Ground bone is a good, natural source of calcium and phosphorous amongst other minerals but again, a named animal source would be better. Seaweed, however, is a great addition as it contains a huge array of healthy nutrients for the dog.

Price wise, compared to other natural wet foods, Naturediet cost less than most per gram but because you have to feed a little more, the cost per day works out about average.

Conclusion: Naturediet is a very good, simple, natural food with an excellent meat content but its high proportion of rice and slightly vague ingredients list do let it down.

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