Updated 05 Oct 2020
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Alpha Sporting Puppy

Type of food

Dry extruded complete

Dog types

Working dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From weaning to 9 months

Pack sizes

3kg & 15kg bags


15kg bags = £25.99

Nutritional rating


At a glance

Not natural: Contains some added artificial preservatives, antioxidants, colourings, flavourings and/or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Not hypoallergenic: Contains one or more common allergy causing ingredients or has an ingredient list that is too unclear to rule out their presence
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Ingredients List

Poultry Meat Meal (26.0%), Rice (26.0%), Whole Maize, Poultry Oil, Maize Gluten Meal, Sugar Beet, Fish Meal (2.5%), Whole Linseed (2.5%), Brewers Yeast, Fructo-Oligosaccharides (FOS), Extract of Yucca Schidigera, Antioxidants.

Typical Analysis

Crude Protein 29.0%, Crude Fat 17.0%, Crude Fibre 2.0%, Crude Ash 6.0%.

Nutritional additives (per kg)

Vitamins: Vitamin A 20,000 IU, Vitamin D3 2, 000 IU, Vitamin E 110 mg (as Alpha Tocopherol). Trace Elements: Zinc (zinc Oxide) 100 mg, Iron (iron (ii) Sulphate Monohydrate) 60 mg, Manganese (manganese (ii) Oxide) 25 mg, Copper (copper (ii) Sulphate Pentahydrate) 5.00 mg, Iodine (calcium Iodate, Anhydrous) 1.00 mg, Selenium (sodium Selenite) 0.15 mg.

Dry weight nutrients

Above average


Below average


15kg bags RRP


Grams per day


Cost per day


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Company info
Name: Grove Pet Foods
HQ: Lincolnshire, UK
Brands: Alpha55 Alpha foods listed
Vitalin99 Vitalin foods listed
Manufacturer's product description

" Alpha Sporting Puppy is a complete hypoallergenic ‘wheat gluten free’ food, nutritionally formulated to provide puppies of sporting, working and racing breeds with the essential ingredients for the best possible start in life. Suitable for puppies up to 9 months of age.

Using only the highest quality ingredients that have been carefully cooked and fortified with a range of minerals and vitamins to ensure that your puppy receives all the protein, carbohydrates, vitamins, minerals and oils, essential for steady growth during their first and most crucial stages of development. Despite how well your sporting puppy is bred, they cannot fulfil their natural potential if their diet does not provide their bodies with the essential nutrients they require for optimal growth and development.

Hypo-Allergenic & Wheat gluten free

No Added Artificial Colours or Flavours

Fish Meal & Linseed for Essential Omega 3 Oils – Aids Healthy Skin & Coat Condition

Highest quality chicken – a good source of protein

Each meal is balanced an nutritionally complete

VAT FREE in the United Kingdom

29% Protein

Aids Optimum Growth & Development "

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