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Type of food

Dry extruded complete

Dog types

Pet dogs

Targeted conditions

Weight management

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

2.5kg bags


2.5kg bags = £2.40

Exclusive to

Asda Supermarkets

Nutritional rating


At a glance

Not natural: Contains some added artificial preservatives, antioxidants, colourings, flavourings and/or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Not hypoallergenic: Contains one or more common allergy causing ingredients or has an ingredient list that is too unclear to rule out their presence
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Mixing bowl:

Cereals (4% Rice in Rice Component), Meat and Animal Derivatives (4% Chicken in Chicken Component), Oils and Fats (0.3% Omega 3 Fatty Acids), Derivatives of Vegetable Origin, Minerals, Vegetables (4%) Carrots in Carrot Component), Yeasts (0.09%), Citrus Extract (0.005%), Yucca Extract (0.002%), Preservatives, Antioxidants.

As fed (BETA):

Why is this different from the ingredients list?

Typical Analysis

Protein 20%, Crude Fibre 3.0%, Fat Content 7.5%, Crude Ash 8.0%, Calcium 1.9%.

Nutritional additives (per kg)

Vitamin A 11,600 IU, Vitamin D 1,160 IU, Vitamin E 85mg, Vitamin C 75mg, Iron Iii Ferric Oxide 1100mg, Calcium Iodate Anhydrous 3mg, Cupric Sulphate Pentahydrate 38mg, Manganous Oxide 78mg, Zinc Oxide 53mg, Zinc Chelate 350mg, Sodium Selenite 0.2mg.

Dry weight nutrients

Above average


Below average


2.5kg bags RRP


Grams per day


Cost per day


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Company info
Name: Asda Stores Limited 1414 Asda foods listed
HQ: Leeds, UK
Parent company: Walmart
Manufacturer's product description

" Now with heart shaped kibble. Healthy skin & shiny coat. Strong teeth & bones. Overall health. Weight management. No added artificial colours or flavours.

No added artificial colours or flavours - simple goodness Prepared with care - carefully developed and cooked until it's just right With calcium for strong teeth and bones With omega fatty acids to help maintain healthy skin and a shiny coat Formulated to help maintain a healthy weight Source of protein - essential nutrition to keep your pet in tip top condition With prebiotics for healthy digestion Vitamin enriched for general wellbeing. "

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