Updated 01 Jun 2014
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Asda Hero Mixer

Type of food Extruded mixer biscuit
Dog types Pet dogs
Breed sizes
Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff
Dog ages From 12 months to old age
Pack sizes 700g & 2.5kg bags

Nutritional rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat (on a dry matter basis) or meat percentage is unspecified
Not hypoallergenic: Contains one or more common allergy causing ingredients or has an ingredient list that is too unclear to rule out their presence
Not clearly labelled: It is difficult to tell exactly what is in this food due to a lack of labelling clarity

2.5kg bags RRP

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Ingredients List

Cereal (80% WheatMeal), Oils and Fats, Minerals, Meat and Animal Derivatives (1.5% Chicken Gravy).

Typical Analysis

Protein 10.5%, Crude Fibre 2.0%, Fat Content 8.0%, Crude Ash 4.5%, Nutritional Additives Per Kg: Vitamin A 5,000 IU, Vitamin D3 500 IU, Vitamin E 30mg, Iron (as Sulphate) 20mg, Zinc (as Sulphate) 20mg, Copper (as Cupric Sulphate) 5mg, Manganese (as Manganese Oxide) 3mg, iodine (as Calcium Iodate) 0.5mg, Selenium (as Sodium Selenite) 0.05mg.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


2.5kg bags RRP


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Company info
Made by: Asda Stores Limited 1515 Asda foods listed
Company HQ: Leeds, UK
Parent company: Walmart
Manufacturer's product description

" Asda Hero Mixer is a complementary pet food for adult dogs Vitamin & mineral enriched - quality ingredients enhanced with essential vitamins and minerals to help maintain overall health and well being Healthy teeth & gums - crunchy texture helps keep teeth and gums clean Tasty wheatmeal biscuit - wheatmeal biscuits flavoured with chicken gravy We understand that your dog is one of the family so you want to give them the best. We're proud to say we've been feeding customers' pet for over 15 years. Our range is balanced, nutritious food that is free from artificial colours and flavours so we're confident it has all the goodness your dog needs to stay happy and healthy. "

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