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Asda Hero Puppy Complete

Type of food

Dry extruded complete

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From weaning to 12 months

Pack sizes

2.5kg bags


2.5kg bags = £2.40

Exclusive to

Asda Supermarkets

AADF rating


At a glance

Not natural: Contains some added artificial preservatives, antioxidants, colourings, flavourings and/or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Not hypoallergenic: Contains wheat, maize, dairy products, soya products and/or artificial additives or has an ingredient list that is too unclear to rule out their presence
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Mixing bowl:

Cereals, Meat and Animal Derivatives (4% Chicken in Chicken Component), Derivatives of Vegetable Origin, Oils and Fats (0.5% Omega 3 Fatty Acids), Minerals, Vegetables (4%) Peas in Pea Component), Yeasts (0.09%), Citrus Extract (0.002%), Yucca Extract (0.001%), Antioxidant, Preservative.

As fed (BETA):

Why is this different from the ingredients list?

Nutritional additives (per kg)

Vitamin A 12, 000 IU, Vitamin D3 1, 200 IU, Vitamin E 90mg, Vitamin C 45mg, Iron IIi Ferric Oxide 370mg, Calcium Iodate 3mg, Cupric Sulphate Pentahydrate 40mg, Manganous Oxide 80mg, Zinc Oxide 55mg, Zinc Chelate 370mg, Sodium Selenite 0.2mg.

Typical Analysis

Protein 28.0%, Fat 10.0%, Fibre 3.0%, Ash 8.5%, Moisture 8.0%, Calcium 2.00%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


2.5kg bags RRP


Grams per day


Cost per day


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Company info
Name: Asda Stores Limited 1414 Asda foods listed
HQ: Leeds, UK
Parent company: Walmart
Manufacturer's product description

" Now with heart shaped kibble. Healthy skin & shiny coat. Strong teeth & bones. Supports immune system. No added artificial colours or flavours.

No added artificial colours or flavours - simple goodness Prepared with care - specially formulated for puppies aged up to 12 months and cooked until it's just right With vitamin C and E to support a developing immune system Keeps teeth and gums healthy Source of protein - essential nutrition to keep your pet in tip top condition With prebiotics for healthy digestion With calcium for strong teeth and bones. "

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Sue Burtenshaw 8 years ago

really bad food in my opinion

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