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Suitable for all breeds of dogs
Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
Information in italics is not usually avaialble on the ingredients list but has been provided to us by the manufacturer to help with our ratings.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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4 out of 100 - Awful
Our unique nutritional ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how healthy a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin: Europe
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
Joanne Barber• 11 months ago
Fed this years ago when I didn't know better. My dogs stools were red. My poor dog. My neighbor fed her golden retrievers it
Animus• 7 years ago
I have fed my German Shepherds this food for over 25 years. They have thrived on it, with no vets problems, living to 14 years old!
Tiger George• 7 years ago
E202: Potassium sorbate / Sorbic acid potassium saltt-2, 4-hexadienoic acid potassium salt; 2-propenylacrylic acid potassium salt
Origin:
Potassium salt of sorbic acid (E200), which naturally occurs in the fruit of the European Mountain-ash (Sorbus aucuparia ), after which the acid is named. It is commercially produced by several different chemical pathways.
Function & characteristics:
Sorbic acid is a preservative, mainly against fungi and yeasts. It is not effective against bacteria. Optimal activity is at pH values below 6.5 (acid and slightly acid foods).
Products:
Many products
Daily intake:
Up to 25 mg/kg body weight.
Side effects:
No side effects in the concentrations used. Only a very small percentage of people show slight pseudo-allergic reactions.
Dietary restrictions:
None – sorbates can be consumed by all religious groups, vegans and vegetarians.
Tiger George• 7 years ago
E310 Propyl gallateOrigin:
Synthesised from propanol and gallic acid, which is produced from plant tannins.
Function & characteristics:
Anti-oxidant in fatty products, especially added to prevent rancidity.
Products:
Used in many products, but use is restricted in foods. Widely used in cosmetics.
Acceptable Daily Intake:
Up to 1.4 mg/kg body weight.
Side effects:
It is degraded in the intestine to propanol and gallic acid. Gallic acid can cause eczema, stomach problems and hyperactivity.
Dietary restrictions:
Gallates can be used by all religious groups, vegans and vegetarians.
Tiger George• 7 years ago
E321 Butylated hydroxytolueneBHT
Origin:
Synthetic antioxidant.
Function & characteristics:
Anti-oxidant in fats and fatty products to prevent rancidity.
Products:
Wide range of fat-containing products.
Acceptable Daily Intake:
Up to 0.3 mg/kg body weight.
Side effects:
BHT can cause liver damage in high concentrations; (pseudo-) allergic symptoms have also been reported. In some people with a hereditary isomer of a specific liver enzyme it can cause migraine. Due to the side effects, the EU has restricted its use; thus, the number of BHT-containing products will decline in the next few years.
Dietary restrictions:
E321 can normally be consumed by all religious groups, vegans and vegetarians.
Tiger George• 7 years ago
E320 Butylated hydroxyanisoleBHA
Origin:
Synthetic antioxidant
Function & characteristics:
Anti-oxidant in fats and fatty products to prevent rancidity.
Products:
Wide range of fat-containing products.
Acceptable Daily Intake:
Up to 0.5 mg/kg body weight.
Side effects:
None known in the concentrations used, although some pseudo-allergic reactions have been reported. BHA in combination with high concentrations of vitamin C can produce free radicals, which can cause damage to the components of cells, including DNA. This has prompted the EU to restrict the use of BHA in the near future.
Dietary restrictions:
E320 can normally be consumed by all religious groups, vegans and vegetarians.
Tiger George• 7 years ago
In fact will post what all these E numbers are
Tiger George• 7 years ago
Not good food at all do not feed
Mel• 8 years ago
We have fed all our dogs on Omega over the past 20 years. From Dalmatian to border collies and even on little 6 Shin Tzus cross poodles thrive on it