Updated 24 Oct 2014
Similar foods

Ideal Balance Mature Adult

Type of food Dry extruded complete
Dog types Pet dogs
Breed sizes
NOT suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
NOT suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
NOT suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff
Dog ages From 7 years to old age
Pack sizes 700g, 2kg & 12kg bags
RRP 12kg bags = £52.99

Nutritional rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat (on a dry matter basis) or meat percentage is unspecified
Hypoallergenic: Free from all ingredients that are regularly linked by veterinarians to food allergies and/or intolerance in dogs like wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled: It is difficult to tell exactly what is in this food due to a lack of labelling clarity

Price per day

Shop for this food


Ingredients List

Fresh Chicken (14%), Brown Rice (12%), Barley, Oats, Brewers' Rice, Yellow Pea Flour, Animal Fat, Dried Chicken, Chicken Meal, Dried Beet Pulp, Digest, Minerals, Flaxseed, Pea Powder, Apple Powder, Cranberry Powder, Carrot Powder, Broccoli Powder, Vitamins, Taurine and Trace Elements. with A Natural Antioxidant (Mixed Tocopherols).


366.0 kcal/100g

Typical Analysis

Protein 18.4%, Fat 14.0%, Carbohydrate (Nfe) 52.2%, Fibre (Crude) 1.6%, Moisture 8%, Calcium 1%, Phosphorus 0.61%, Sodium 0.32%, Potassium 0.85%, Magnesium 0.11%, Omega-3 Fatty Acids 0.43%, Omega-6 Fatty Acids 1.92%, Vitamin A 4,879 IU/kg, Vitamin D 555 IU/kg, Vitamin E 440mg/kg, Vitamin C 160mg/kg, Beta-Carotene 1.5mg/kg.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre).


12kg bags RRP


Grams per day


Cost per day


Buy locally:

Store finder


See more
Company info
Made by: Hill's Pet Nutrition 4444 Hill's foods listed22 Hill's treats listed
Company HQ: Kansas, USA
Parent company: Colgate-Palmolive
Manufacturer's product description

" Perfectly balanced nutrition, made with the finest natural ingredients. With fresh chicken as No.1 ingredient, for dogs’ overall health. 100% Balanced. 100% Taste. Guaranteed. Senior dogs of small and medium breeds, from 7 years old.

Perfectly balanced nutrition

Made with finest natural ingredients

With fresh chicken No. 1 ingredient

No maize, wheat or soy

No added artificial colours, flavours or preservatives

100% balanced nutrition, 100% taste. Guaranteed

Similar foods


Wafcol Senior Salmon & Potato


Oscar Senior Complete Pinnacle+


James Wellbeloved Senior


Eukanuba Daily Care Sensitive Skin


Icepaw Adult Pure 24/12


We recommend

Expert-approved pet foods from just £3.49 - Paws.com

Disclaimer | Privacy Policy | Terms of Use | Site map | Contact Us

Copyright © 2019 David Jackson. All Rights Reserved. Company registered in Finland (why?) #2486782-1