Updated 04 Nov 2019
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Type of food

Dry extruded complete

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to 7 years

Pack sizes

1kg packs


1kg packs = £3.35


Tails create a 'bespoke' formula for each individual dog. The recipes given here are simply intended to provide a general overview of the product for comparative purposes. Since pack sizes vary, prices are based on the price of one kilo of food.

Nutritional rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat (on a dry matter basis)
Not hypoallergenic: Contains one or more common allergy causing ingredients or has an ingredient list that is too unclear to rule out their presence
Not clearly labelled: It is difficult to tell exactly what is in this food due to a lack of labelling clarity
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day



Ingredients List

Chicken 35.4% (Including 23.6% from Dehydrated Chicken), Maize, Lamb 10.1% (Including 6% from Dehydrated Lamb), Beet Pulp, Sweet Potatoes, Maize Gluten, Potatoes, Brown Rice, Dried Yeast, Linseed, Dried Seaweed, Monocalcium Phosphate, Glucosamine Hydrochloride, Salt, Chondroitin Sulphate.


362.0 kcal/100g

Typical Analysis

Protein: 21.6%; Fat: 11.8%; Fibre: 3.3%; Ash: 8.1%.

Nutritional additives (per kg)

Vitamin A (as retinyl acetate) 16939.96 iu, Vitamin C (as ascorbyl monophosphate) 68.04 iu, Vitamin D3 (as cholecalciferol) 1992.31 iu, Vitamin E (as alpha tocopherol acetate) 553.26 mg, Biotin 128.08 iu, Calcium Iodate Anhydrous 2.88 mg, Cupric Sulphate Pentahydrate 22.39 mg, Ferrous Sulphate Monohydrate 151.97 mg, L-Carnitine 48.03 mg, Manganous Oxide 16.16 mg, Manganous Sulphate Monohydrate 64.04 mg, Sodium Selenite 0.22 mg, Taurine 1841.18 mg, Zinc Chelate of Amino Acids Hydrate 68.04 mg, Zinc Oxide 27.73 mg, Zinc Sulphate Monohydrate 252.16 mg.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


1kg packs RRP


Grams per day


Cost per day



See more
Company info
Made by: Tailsco 88 Tails foods listed
Company HQ: London, UK
Manufacturer's product description

" With different personalities, different lifestyles and different nutritional requirements, no two dogs are the same. In fact, they are the most diverse species on the planet and as such their optimal nutritional requirements vary widely. So when it comes to their diet, 'one-size-fits-all' doesn't work. Breed-specific foods are already available, however by going a step further and creating tailor-made food that is optimised for an individual dog we can provide the ideal nutrition based on all requirements and preferences: breed (including cross-breeds), lifestage, physical condition, energy level, flavour preferences, health issues and dietary exclusions. We even gradually adapt the blend over time as your dog ages and his nutritional requirements change naturally. "

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