Updated 16 Oct 2015
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Type of food

Dry extruded complete

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

15kg bags


15kg bags = £50.56


Tails create a 'bespoke' formula for each individual dog. The ones given here are simply intended to provide a general overview of the product for comparative purposes.

Nutritional rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat (on a dry matter basis)
Not hypoallergenic: Contains one or more common allergy causing ingredients or has an ingredient list that is too unclear to rule out their presence
Not clearly labelled: It is difficult to tell exactly what is in this food due to a lack of labelling clarity
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day



Ingredients List

Chicken 44.1% (Including 30.7% from Dehydrated Chicken), Maize, Sweet Potato, Beet Pulp, Potato, Maize Gluten Feed, Brown Rice, Maize Gluten, Linseed, Seaweed Meal, Yeast, Brewer's Yeast, Gravy (Digest) 0.5%, Monocalcium Phosphate, Glucosamine, Sodium Chloride.

Typical Analysis

Protein: 22.3%, Fat: 11.4%, Fibre: 3.3%, Ash: 8.1%.

Nutritional additives (per kg)

Biotin 106.67 iu/kg, Calcium Iodate Anhydrous 3.07 mg/kg, Cupric Sulphate Pentahydrate 24.00 mg/kg, Ferrous Sulphate Monohydrate 160.00 mg/kg, L-Carnitine 40.00 mg/kg, Manganous Oxide 27.00 mg/kg, Manganous Sulphate Monohydrate 53.33 mg/kg, Sodium Selenite 0.22 mg/kg, Taurine 1340.20 mg/kg, Vitamin A (as retinyl acetate) 16950.00 iu/kg, Vitamin C (as ascorbyl monophosphate) 56.67 iu/kg, Vitamin D3 (as cholecalciferol) 1910.00 iu/kg, Vitamin E (as alpha tocopherol acetate) 485.00 iu/kg, Zinc Chelate of Amino Acids Hydrate 56.67 mg/kg, Zinc Oxide 46.33 mg/kg, Zinc Sulphate Monohydrate 210.00 mg/kg.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


15kg bags RRP


Grams per day


Cost per day



See more
Company info
Made by: Tailsco 33 Tails foods listed
Company HQ: London, UK
Manufacturer's product description

" With different personalities, different lifestyles and different nutritional requirements, no two dogs are the same. In fact, they are the most diverse species on the planet and as such their optimal nutritional requirements vary widely. So when it comes to their diet, 'one-size-fits-all' doesn't work. Breed-specific foods are already available, however by going a step further and creating tailor-made food that is optimised for an individual dog we can provide the ideal nutrition based on all requirements and preferences: breed (including cross-breeds), lifestage, physical condition, energy level, flavour preferences, health issues and dietary exclusions. We even gradually adapt the blend over time as your dog ages and his nutritional requirements change naturally. "

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