Updated 07 Jun 2021
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Pure Pet Food Turkey Terrific

Type of food

Air dried complete

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From weaning to old age

Pack sizes

2kg, 4kg & 8kg bags


8kg bags = £109.99


Pure Pet Food is an air-dried food and needs to be reconstituted with water on roughly a 1:1 basis. The following suggested amounts are based on the recommended weight of dry food before reconstitution.

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Mixing bowl:

Turkey Breast & Thigh (20%), Beef Liver (10%), Parsnip, Potato, Apple, Carrot, Cabbage, Green Beans, Brewers Yeast and Minerals.

As fed (BETA):

Why is this different from the ingredients list?

Nutritional additives (per kg)

Vitamin A 0, 45 mg, Vitamin D3 0, 0125 mg, Vitamin E 33, 50 mg, Folic Acid 0, 30 mg, Niacin 20, 00 mg, Pantothenic Acid 18, 00 mg, Vitamin B2 8, 00 mg, Vitamin B12 0, 04 mg, Vitamin B1 2, 50 mg, Vitamin B6 1, 50 mg, Biotin 0, 02 mg, Vitamin C 500, 00 mg, Selenium 0, 35 mg, Iodine 1, 50 mg, Manganese 50, 00 mg, Copper 10, 00 mg, Zinc 90, 00 mg, Iron 90, 00 mg, Choline 1.600, 00 mg, Calcium 10.000, 00 mg, Phosphorus 9.000, 00 mg, Potassium 3.500, 00 mg.

Typical Analysis

Protein 25.0%, Fat 8.0%, Fibre 1.1%, Ash 4.2%, Moisture 5.0%.


393.0 kcal/100g

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


8kg bags RRP


Grams per day


Cost per day


Approved supplier:

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Company info
Name: Pure Pet Food 88 Pure Pet Food foods listed44 Pure Pet Food treats listed
HQ: Yorkshire, UK
Manufacturer's product description

" Turkey Terrific is a complete and balanced human-grade dog food. This gentle recipe provides a grain-free meal with no nasties or preservatives.

Our Turkey Terrific recipe features 100% fresh ingredients and is packed full of vitamins and minerals. These high-quality human-grade ingredients make up a tasty turkey recipe that'll get your dog's tail wagging.

We gently air-dry 100% natural, human-grade ingredients to remove moisture and lock in the nutrients. We're banishing bad bellies, boring brown biscuits and badly behaved dogs through the power of food.

Discover delicious, high-quality, personalised dog food delivered every month with Pure Pet Food. "

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NickF 5 years ago

Finally happy. Pure Turkey Terrific. Our dog was suffering seizures and in the end the solution was to get her off the supermarket foods. We tried Markhus Muhle, Gentle, Europa etc which were OK but Maisy is a fussy eater. Not anymore. She likes this food. I put 5 scoops a day (she weighs 25kg) into a bowl while I make my morning cuppa and use the hot water to rehydrate the food, just like a Pot Noodle. I keep adding water to get it to a sludgy mix. I might add cold to get the temperature down quickly, ready for eating. Maisy loves so we bought two other flavours. It's not cheapest, but why should it be? The ingredients are good. The smell is acceptable, which is a first for a wet food. A 2KG box lasts about 14 days and at about £32 a box is working out at most around £2.40 a day. The food is sometimes discounted (my first purchase was 2 for 1 at Petsathome 2017).

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