Updated 07 Aug 2018
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True Instinct High Meat Adult Small Breed

Type of food

Complete wet food

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
NOT suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
NOT suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
NOT suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

150g pouches


150g pouches = £1.39

Nutritional rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from all ingredients that are regularly linked by veterinarians to food allergies and/or intolerance in dogs like wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Ingredients List

Chicken 50% (Including 26% Chicken Fillets, 19% Free-Range Chicken), Carrots (2%), Peas (2%), Minerals, Salmon Oil, Chicory Root (0, 1%), Dried Kelp (0, 1%), Dried Rosemary (0, 1%).

Guaranteed carrageenan free by the manufacturer.

Typical Analysis

Protein 11,1%, Fat Content 5.9%, Crude Fibre 0.5%, Inorganic Matter 2.1%, Moisture 78%.

Nutritional additives (per kg)

Vitamin D3 200 IU; Vitamin E 30mg; Vitamin C 40mg; Calcium Iodate 3.2mg (i: 0.75mg); Copper Sulphate Pentahydrate 6.9mg (cu: 1.75mg); Manganous Sulphate Monohydrate 9.28mg (mn: 3mg); Zinc Sulphate Monohydrate 41.2 mg (zn: 15mg).

Dry weight nutrients

Above average


Below average


150g pouches RRP


Grams per day


Cost per day


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Company info
Name: Natures Menu
HQ: Norfolk, UK
Brands: Natures Menu7373 Natures Menu foods listed1919 Natures Menu treats listed
Prize Choice
True Instinct2121 True Instinct foods listed33 True Instinct treats listed
Manufacturer's product description

" A nutritionally complete grain-free dog food pouch formulated for small breed dogs. Made with finest shredded free-range chicken fillet, premium free-range chicken, wholesome vegetables and botanicals for an irresistible taste your dog will savour. Made with 100% natural ingredients with essential vitamins and minerals.

Steam cooked in the pouch to lock in goodness.

True Instinct is a no grain, no cereal range made with super premium ingredients and 20 added superfoods for optimal health and wellbeing.

No artificial colours, flavours or preservatives.

Store True Instinct dog food pouches in a cool and dry place. After opening keep refrigerated for max. 2 days. Serve at room temperature. Clean fresh water should be available in a clean bowl at all times..

All of our complete and balanced meals are veterinary approved and made to PFMA and FEDIAF guidelines.

Each single serve portion comes in a convenient easy to serve pouch. "

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