Updated 11 Sep 2019
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Lovel Large Breed Dog Food

Type of food

Dry extruded complete

Dog types

Working dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From weaning to old age

Pack sizes

15kg bags


15kg bags = £39.95

Nutritional rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat (on a dry matter basis) or meat percentage is unspecified
Hypoallergenic: Free from all ingredients that are regularly linked by veterinarians to food allergies and/or intolerance in dogs like wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Ingredients List

Salmon (Deboned Salmon min 13%, Dehydrated Salmon min 13%), Potato, Peas, Salmon Oil 2%, Beet Pulp, Full Fat Linseed, Alfalfa, Seaweed, Carrot, Yeast, Dicalcium Phosphate, Sodium Chloride, Mannan Oligosaccharides, Glucosamine 1000mg/kg, Green Lipped Mussel, Blackcurrant, Yucca Schidigera, Rosemary.


390.0 kcal/100g

Typical Analysis

Protein 24.0%, Fat Content 15.0%, Calcium 1.15%, Crude Fibre 3.5%, Phosphorus 0.8%, Crude Ash 7.0%, Vitamin E 415mg/kg, Moisture <10.0%, Omega 6:3 Ratio 1.8 : 1.

Nutritional additives (per kg)

Vitamin A/E672 21,500iu/kg, Manganous oxide 80mg/kg, Vitamin D/E671 1,950iu/kg, Zinc sulphate monohydrate 475mg/kg, Iron sulphate monohydrate 100mg/kg, Zinc chelate of amino acids hydrate 160mg/kg, Cupric sulphate pentahydrate 40mg/kg, Sodium selenite 0.6mg/kg.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


15kg bags RRP


Grams per day


Cost per day


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Company info
Made by: Lovel 22 Lovel foods listed
Company HQ: Norfolk, UK
Manufacturer's product description

" Woof, I’m a large German Shepherd, and my hooman likes to feed me the best possible food and knows that large dogs like me need extra joint care. That’s why Lovel contains high levels of Glucosamine with added Green Lipped Mussel and Rosemary.

Lovel means ‘Little Wolf’ which in evolutionary terms us dogs are. Our hoomans believe that when choosing a food for your dog it’s only right to feed a diet that’s as biologically fitting as possible. Can’t argue with that.

They also understand how important it is that us dogs receive the very best in nutrition and the difference this can make to every aspect of our lives.

That’s why Lovel Large Breed Salmon contains good levels of animal ingredients and is a grain free recipe. "

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