Updated 23 Sep 2020
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Overview
Nutrition
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Rocketo Dehydrated-Raw Organic Dog Food

Type of food

Air dried complete

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 2 months to old age

Pack sizes

1kg & 3kg bags

RRP

3kg bags = £65.97

Notes

Rocketo is an air-dried food and needs to be reconstituted with water. 1kg of Rocketo = 4kg of food. The following suggested amounts are based on the recommended weight of dry food before reconstitution.

Nutritional rating

95%

At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from all ingredients that are regularly linked by veterinarians to food allergies and/or intolerance in dogs like wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

£
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Nutrition

Composition

Mixing bowl:

Organic Grass-Fed Beef Meat (62%), Organic Beef Liver (8%), Organic Coconut Flakes, Organic Apples, Organic Chia Seeds, Organic Brewer's Yeast, Organic Sunflower Seeds, Organic Parsley, Organic Pumpkin Seeds, Red Algae.

As fed (BETA):

Why is this different from the ingredients list?

Typical Analysis

Protein 52.9%, Fat Content 28%, Crude Fibre 5.2%, Moisture 5.4%, Ash 5%, Calcium 1000mg, Phosphorus 480mg, Omega 3 1.52%, Omega 6 1.80%.

Nutritional additives (per kg)

None.

Energy

500.0 kcal/100g

Dry weight nutrients

Above average

Average

Below average

Pricing

3kg bags RRP

£65.97

Grams per day

0g

Cost per day

£

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Company

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Company info
Name: Rocketo 22 Rocketo foods listed11 Rocketo treats listed
HQ: London, UK
Manufacturer's product description

" We are scientists, vets, innovators, entrepreneurs, storytellers, technologists, environmentalists, mums, dads, thinkers, artists, dot connectors, and dog lovers, who like to question the pet industry.

Together we create and manufacture the healthiest and tastiest pet food on the market.

ROCKETO starts from 100% human-grade ingredients, from organic certified sustainable farms or ethically wild sourced. These ingredients are then gently air-dried at just under 40°C ensuring the vitamins, nutrients and enzymes remain intact and thereby retaining all the nutritional benefits of a raw food diet.

By following the latest scientific research on dogs' wellbeing we calibrate recipes so that digestible carbohydrates are kept to the absolute minimum. "

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Comments

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Kay Hop 7 months ago

Lipstick on a pig.
The packaging and ethos of this business are wonderful and their claims are almost too good to be true... The food looks nothing like it does on their website (see pictures) to which they respond ‘because the product is natural’. Natural isn’t an excuse for poor quality control. The food has an incredibly foul smell, the same as a manure spread field. My dogs reluctantly ate this for a few day and now flat out refuse and I don’t blame them, it’s just powder and the claims that each bag makes 4x as much is just a simply a lie. Adding water to this powder, just creates mush, they will tell you to add less water but it still does not increase in size as claims.
Customer service take no responsibility for poor quality or smell and ignore queries about product not increasing in size. This is a business that has the chance to do really well but will not accept any criticism at all and make excuses for shortfalls. Don’t bother wasting your money.
https://uploads.disquscdn.c... https://uploads.disquscdn.c...

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Rocketo Kay Hop 3 months ago

Hi Kay, thank you for your review.
I’m sorry to hear you had a bad experience with our food.
Our meat is coming from few different suppliers, thus smell of recipes might change slightly, however the quality of it is meeting standards. Drying process is followed at all times, but also we do check quality of individual ingredients but also we perform lab tests on both ingredients and final mix. If any of the products would not meet quality standards, we would for sure sideline them.
As you've probably been advised, it can take up to 6 weeks to transition your dog to the new food. So please give it some time and try different recipes, see if your dog likes one better than the other. Here's a link to our blog post on with some tips: https://gorocketo.com/how-t...
1kg = 4kg is to explain that we use 4kg of fresh ingredients to create our final dehydrated recipe weighing 1kg. After rehydration, the food will bulk up by a factor of 2-3 times (depending on the recipe) as some of our ingredients contain very low levels of moisture, such as seeds.
We would appreciate another chance to earn your business. Please could you get in touch with us on houston@gorocketo.com and we will a replacement if this was not yet done.

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Janet Westby a year ago

Wanted to try this a it looks very promising - great ingredients, recyclable packaging, but the HQ listing as UK is misleading. The food is produced and then shipped from Lithuania, so not quite as environmentally friendly a of feeding as it appears to be!

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Rocketo Janet Westby 3 months ago

Hi Janet, thank you for your feedback.
Our food has a long shelf life and is easy to store. We always recommend to keep some stock at home by purchasing more food less frequently.
We are planning to release carbon footprint report in near future!
Our products are dehydrated, which means lower shipping volumes. Our air-dried food weighs 4 times less than fresh food does, so saving 75% on the carbon footprint when also shipping in responsible packaging. We also purchase our ingredients from closest possible places.
Also, we do not use caged animals or those with restricted movement. We either use organically raised animals, which have by far the highest welfare standards of any farmed animal or we use wild animals which means they are living wild. Our fish all are ethically caught which means no jets that devastate the fish populations. Animal welfare is extremely important to us.

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Raphy Janet Westby 11 months ago

We just found this too. After a 7 working day delivery wait and no availability to call anyone I wanted to see where it was made and found it was Lithuania which certainly doesn't tick the environmentally friendly box as much as they'd like it too.

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Philip Lamb a year ago

Tried this as a cheaper alternative to Ziwipeak however the cost given here is misleading and it will cost twice as much. Our dog did like it and we preferred it to Pure which is the another dry food we have tried as it is easier to reconstitute. However due to cost we will go back to Ziwipeak.

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Rocketo Philip Lamb 3 months ago

Hi Philip, we use only natural ingredients: our proteins are either organic or sustainably sourced; all our ingredients are top quality, organically certified thus the price is accordingly higher. Feeding Rocketo every other day would also be beneficial to your dog :)

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Oliver Philip Lamb a year ago

Have you tried Innocent Hound air-dried complete food?
I was looking to see if they were listed on this website but they're not - they would be worth a go. Much cheaper than Ziwi Peak too.

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