Updated 07 Jun 2021
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Pure Pet Food Wholesome Chicken

Type of food

Air dried complete

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From weaning to old age

Pack sizes

2kg, 4kg & 8kg bags


8kg bags = £114.99


Pure Pet Food is an air-dried food and needs to be reconstituted with water on roughly a 1:1 basis. The following suggested amounts are based on the recommended weight of dry food before reconstitution.

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Mixing bowl:

Chicken Breast & Thigh (60%), Carrot, Parsnip, Potato, Cabbage, Apple, Green Bean, Cranberry, Linseed, Chicory Root, Brewers Yeast, Vitamins and Minerals.

As fed (BETA):

Why is this different from the ingredients list?

Nutritional additives (per kg)

Vitamin A 0, 45 mg, Vitamin D3 0, 0125 mg, Vitamin E 33, 50 mg, Folic Acid 0, 30 mg, Niacin 20, 00 mg, Pantothenic Acid 18, 00 mg, Vitamin B2 8, 00 mg, Vitamin B12 0, 04 mg, Vitamin B1 2, 50 mg, Vitamin B6 1, 50 mg, Biotin 0, 02 mg, Vitamin C 500, 00 mg, Selenium 0, 35 mg, Iodine 1, 50 mg, Manganese 50, 00 mg, Copper 10, 00 mg, Zinc 90, 00 mg, Iron 90, 00 mg, Choline 1.600, 00 mg, Calcium 10.000, 00 mg, Phosphorus 9.000, 00 mg, Potassium 3.500, 00 mg.

Typical Analysis

Protein 37.0%, Fat 23.0%, Fibre 2.3%, Ash 6.4%, Moisture 5.0%.


472.0 kcal/100g

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


8kg bags RRP


Grams per day


Cost per day


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Company info
Name: Pure Pet Food 88 Pure Pet Food foods listed44 Pure Pet Food treats listed
HQ: Yorkshire, UK
Manufacturer's product description

" This delicious recipe features 100% human-grade ingredients and absolutely zero preservatives and no nasties. Complete and balanced, Wholesome Chicken is the type of food your dog dreams of.

Combining a delicious taste with optimal nutrition, Wholesome Chicken is so enticing you won't even have time to finish 'take it' before your dog has a face full of Pure. If you're looking for the perfect recipe for your dog click the create your plan button above and tell us about your dog.

We gently air-dry 100% natural, human-grade ingredients to remove moisture and lock in the nutrients. We're banishing bad bellies, boring brown biscuits and badly behaved dogs through the power of food.

Discover delicious, high-quality, personalised dog food delivered every month with Pure Pet Food. "

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5 Comments AADF Privacy Policy Sign in to comment
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Paula Cooper 4 months ago

Hi, I've just made up my Eliza's first scoop, she has not shown any interest, I've put in her usual good, ( kibble) any tips to help with the transition please ?

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Joe Mitchell 2 years ago

We've been feeding our new puppy Pure Pet Food Wholesome Chicken for a week or so now and she absolutely loves it. We'd seen Pure Pet Food advertised online and decided to give it a try, putting all our dogs details into their questionnaire and then they recommended us Wholesome Chicken for our Bean. Seemed pretty simple and easy to do, and as I say, she absolutely loves her new Pure Pet Food. Can recommend!

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Pure Pet Food Joe Mitchell 2 years ago

That's brilliant Joe. Great to hear Pure Pet Food has been well received by Bean!

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Adam Stevens 2 years ago

We've been feeding Pure Pet Food for quite a while now and our dog absolutely loves it. We've got the plan that comes every month and we've never run out. Our pup used to be fed biscuit but swapped to Pure really easily. We put warm water in it and it actually smells quite good, especially when you compare it to what we were feeding. And to top it all off, her coat is looking a lot shinier.

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Pure Pet Food Adam Stevens 2 years ago

Thanks for the great feedback Adam, really does make our day!

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