Updated 12 Feb 2024
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Platinum Adult Chicken Review

Type of food

Complete dry semi moist

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

1.5kg & 5kg bags

RRP

5kg bags = £26.90

AADF rating

71%

At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Not hypoallergenic: Contains wheat, maize, dairy products, soya products and/or artificial additives or has an ingredient list that is too unclear to rule out their presence
Not clearly labelled:

This product has not been awarded the clear labelling logo because the percentage of the second ingredient is not declared.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

£

Similar foods

Platinum Adult Iberico + Greens

Per day

£1.23

Rating

72%
Alpha Spirit Semi Moist Puppy Complete

Per day

£2.16

Rating

70%
Wolf Of Wilderness Soft Adult

Per day

£0.87

Rating

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Platinum Adult Lamb + Rice

Per day

£1.30

Rating

76%
Platinum Adult Beef + Potato

Per day

£1.22

Rating

75%

Nutrition

Composition

Mixing bowl:

Fresh Chicken Meat (70%), Broken Rice, Corn (Gmo Free), Dehydrated Chicken Protein, Hydrolysed Poultry Protein, Dried Brewers Yeast, Dried Apple Pulp, Salmon Oil, Yucca Extract, Cold Pressed Flaxseed Oil, Cold Pressed Olive Oil, Green Lipped Mussel Extract, Dried Carrots, Dried Tomatoes, Dried African Marigold, Dried Dandelion, Dried Broccoli, Dried Green Tea, Dried Chamomile, Dried Oregano, Dried Milk Thistle Seed, Dried Cranberry Seed, Dried Seaweed, Potassium Chloride.

As fed (BETA):

Nutritional additives (per kg)

3a672a Vitamin a 10000 Iu, 3a671 Vitamin D3 1600 Iu, 3a700 Vitamin E 150 mg, 3b104 Iron 75 mg, 3b201 Iodine 3 mg, 3b405 Copper 19 mg, 3b503 Manganese 40 mg, 3b603 Zinc 50 mg, 3b607 Zinc 100 mg, 3b801 Selenium 0.4 mg.

Typical Analysis

Energy

0.0 kcal/100g

Dry weight nutrients

Above average

Average

Below average

Pricing

5kg bags RRP

£26.90

Grams per day

g

Cost per day

£

Company

See more
Company info
Name: Platinum 1111 Platinum foods listed 33 Platinum treats listed
HQ: Germany
Manufacturer's product description

Comments

4 Comments AADF Privacy Policy Sign in to comment
Rob Wheeler 9 months ago
I fed high quality complete raw foods for years but I do think this food is the next best thing. All my dogs have done very well on it.
CooperDog one year ago
Having tried approximately 8 different dry kibble dog foods from Orijen, Millies Wolfheart (many types), Eden (several types), Wolfworthy, Essential and Gentle (always with recommended slow change), I had almost lost hope that I could find a dry food that the dog would like and that would suit his stomach. All of these dog foods are very hard and dry/crunchy. This platinum food is a game changer, is so plateable/soft he thinks its treat time at every meal. He's a springador and has never been overly food driven. He's now been on this food for about 6 months and he's never been happier, beautiful coat, happy tummy. I hope this helps someone else that has been struggling to find a high nutrition food that works.
Violette 2 years ago
Can anyone advise how "soft" this food is? My dog has a temporary issue with eating hard foods so we are looking for something gentler on the palate.
Annie98 Violette 2 years ago
Hi Violette this food is soft quite like pate and smells amazing my dogs were going crazy for it x

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