Updated 12 Feb 2024
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Platinum Adult Iberico + Greens Review

Type of food

Complete dry semi moist

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

1.5kg & 5kg bags

RRP

5kg bags = £33.90

AADF rating

72%

At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled:

This product has not been awarded the clear labelling logo because the percentage of the second ingredient is not stated.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

£

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Nutrition

Composition

Mixing bowl:

Fresh Pork Meat (70% Iberian Pork Only), Dried Potatoes, Dried Fish, Dried Brewers Yeast, Dried Apple Pulp, Salmon Oil, Yucca Extract, Cold Pressed Flaxseed Oil, Cold Pressed Olive Oil, Green Lipped Mussel Extract, Dried Carrots, Dried Tomatoes, Dried African Marigold, Dried Dandelion, Dried Broccoli, Dried Green Tea, Dried Chamomile, Dried Oregano, Dried Milk Thistle Seed, Dried Cranberry Seed, Dried Seaweed, Potassium Chloride.

As fed (BETA):

Nutritional additives (per kg)

3a672a Vitamin a 10000 Iu, 3a671 Vitamin D3 1600 Iu, 3a700 Vitamin E 150 mg, 3b104 Iron 75 mg, 3b201 Iodine 3 mg, 3b405 Copper 19 mg, 3b503 Manganese 40 mg, 3b603 Zinc 50 mg, 3b607 Zinc 100 mg, 3b801 Selenium 0.4 mg.

Typical Analysis

Energy

354.8 kcal/100g

Dry weight nutrients

Above average

Average

Below average

Pricing

5kg bags RRP

£33.90

Grams per day

g

Cost per day

£

Company

See more
Company info
Name: Platinum 1111 Platinum foods listed 33 Platinum treats listed
HQ: Germany
Manufacturer's product description

Comments

7 Comments AADF Privacy Policy Sign in to comment
Sharon Cummins 10 months ago
I have been using this for almost a year now after moving from raw. My dogs absolutely love it and are looking fantastic. They are show poodles so their coats have to be fed also which this food does because it has the higher fat content. We never have upset tummies even when we are all over the country showing. They go mental while I prepare their food and its gone in seconds. I have recommended it to other dogs from my litter one has changed onto it and is really happy too. Definitely a 5 star food and worth anyone giving a go if they are thinking of changing their food. Its great for using as treats too as its a handy size and has a great smell.
Katie Bumper 2 years ago
Amazing food. Unfortunately I can't afford this for my five dogs but I do use it as there training treats. They love it and it has no effects on their poos after a hard training day. Far better than any of the other easily available treats from shops. I just buy a 5kg bag and fill up treat pots etc. I am not concerned by the high fat or high card content as these are produced by ingredients the dog can naturally digest, not by maize or wheat.
Janet 9 years ago
There is a suggestion that this is cold pressed food - not sure that's correct. Platinum website says they use cold pressed oils after the ingredients have been cooked & dried.
Janet 9 years ago
Hi Janet. Although Platinum is not cold pressed in the same way as Gentle or Markus Muhle, the manufacturing process, which I haven't seen anywhere else, seems to have a lot more in common with cold pressing than extruding. Here is a quote from some emails I received from Platinum:"In Germany we define our food as 'Fresh meet cold pressed'. We just put together the ingredients in a big pot, it is closed tightly and we cook the ingredients for 20 minutes at 95C without adding any water. This is possible because we use fresh meat, so the water is coming out from the meat. After that, cold-pressed oils, herbs and vitamins are added at room temperature. Then the items are shaped and immediately packed into airtight bags."Hope that helps
Janet 9 years ago
Thanks for this - it says much the same on their website. I've received samples of Platinum & have also fed my dog on Gentle, Markus Muhle & Lukullus brands. Whereas the last 3 are described as cold pressed & appear similar in texture, Platinum does seem quite different. None the less, my dog enjoyed Platinum very much & he's hard to please. If I'm satisfied that 1) the food is high quality, with nothing in it to upset his digestion & 2) he eats it straight away, I count that as win - win.
Incidentally I'm not feeding a highly strung pedigree dog here, he's a Galgo, rescued from Spain. I thought as he's a rescue he'd be happy to eat what he's given (& I've tried him on some really expensive food), but no. What he'd really like is BARF but that's not going to happen. Platinum is in the list of foods that he finds acceptable 😃

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