Updated 12 Feb 2024
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Platinum Adult Lamb + Rice Review

Type of food

Complete dry semi moist

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

1.5kg & 5kg bags

RRP

5kg bags = £33.90

AADF rating

76%

At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Free from wheat, maize, dairy products, soya products and artificial additives
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

£

Similar foods

Platinum Adult Beef + Potato

Per day

£1.22

Rating

75%
Platinum Adult Iberico + Greens

Per day

£1.23

Rating

72%
Alpha Spirit Semi Moist Complete

Per day

£1.12

Rating

79%
Eden Semi-Moist

Per day

£1.67

Rating

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Alpha Spirit Semi Moist Puppy Complete

Per day

£2.16

Rating

70%

Nutrition

Composition

Mixing bowl:

Fresh Lamb Meat (70%), Broken Rice (15%), Dehydrated Lamb Protein, Dried Fish, Dried Brewers Yeast, Dried Apple Pulp, Salmon Oil, Yucca Extract, Cold Pressed Flaxseed Oil, Cold Pressed Olive Oil, Green Lipped Mussel Extract, Dried Carrots, Dried Tomatoes, Dried African Marigold, Dried Dandelion, Dried Broccoli, Dried Green Tea, Dried Chamomile, Dried Oregano, Dried Milk Thistle Seed, Dried Cranberry Seed, Dried Seaweed, Potassium Chloride.

As fed (BETA):

Nutritional additives (per kg)

3a672a Vitamin a 10000 Iu, 3a671 Vitamin D3 1600 Iu, 3a700 Vitamin E 150 mg 3b104 Iron 75 mg, 3b201 Iodine 3 mg, 3b405 Copper 19 mg, 3b503 Manganese 40 mg, 3b603 Zinc 50 mg, 3b607 Zinc 100 mg, 3b801 Selenium 0.4 mg.

Typical Analysis

Energy

351.7 kcal/100g

Dry weight nutrients

Above average

Average

Below average

Pricing

5kg bags RRP

£33.90

Grams per day

g

Cost per day

£

Company

See more
Company info
Name: Platinum 1111 Platinum foods listed 33 Platinum treats listed
HQ: Germany
Manufacturer's product description

Comments

6 Comments AADF Privacy Policy Sign in to comment
laura price 2 months ago
I think this food (and some others) need to be reevaluated as they are not extruded foods and so would potentially score higher as the cooking method is very different.
Bojan Radlovic one year ago
Hi David one thing i don't understand is on the label it says 15% broken rice but on chart the percentage of carbs is almost 38% and on the dry matter basis it,s 44%. It doesnt ads up or am i missing something. What are the other sources of carbs in the ingredient list which i am missing. Platinum says their kibble contains less carbohydrate on their web site. Thank you very much for your answer. I habe been feeding one of my dogs their vetactive hypoallergenic line which only has iberico as the source of protein and he absolutely loves it. I want to switch my other dog to platinum as well but when i started the research on the ingredient list i was a bit worried about the high percentage of carbs.
Alpha Unasuga one year ago
Good food for treats only
Foteini 2 years ago
Hi, I give platinum lamb and rice for one month but my dog drinks a lot of water with this food and as a result canot hold his pee.Also he is very skinny 18 months mini snaoyzer I give him only as it says 120gr, but he is still skinny.
Dana 5 years ago
which is the better food between platinum lamb and markus muhle naturnah? can you make a difference between them to see better what's ok? depending on the way of processing, which of them keeps the ingredients better and which is healthier for dogs? your personal opinion? thk

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