I have copied a lot of this from McAdams own website so hear goes.
Most dry pet food is made using a process called extrusion. This cooks the kibble quickly and at high temperatures using steam and pressure. It is very efficient for cooking carcass and meat meal and allows a neat, shaped kibble.
McAdams is hand prepared and cooked differently. Because we use whole British free range chickens, not carcass and meat meal, we have chosen to slow roast our food in ovens. We then cut in into pieces before warm air-drying it for 3-4 hours.
The result is a uniquely aromatic kibble, different in shape from other foods, made with as little interference as possible in the cooking process. You will smell the difference when you open the bag. (I can personally vouch for the smell it’s like a roast chicken dinner in a biscuit).
McAdams is also the only dry dog food made using whole British free range chickens from DEFRA approved, ethical farms across the UK.
Most traditional pet food is made using grains, stripped carcasses and a powder called meat meal. These are often referred to on ingredient lists as “freshly prepared” or “dried chicken.”
McAdams is different. They believe using whole British free range chickens, no grain or meat meal powder is more natural for dogs and also helps support ethical farming.
One reason I recommend this this product is that I have a very fussy French Bulldog who at times finds eating a chore but with McAdams he wolfs it down.
Below is the ingredient list;
Chicken (50%) Sweet Potato (22%), Pea Flour, Chicken Fat, Pea Fibre, Cellulose, Chicken Stock, Pea Protein, Salmon Oil, Yeast, Minerals, Vitamins, Marigold Meal, Green Lipped Mussel (0.2%), Prebiotics (FOS 0.1%, MOS 0.1%), Citrus Extract, Seaweed, Lentil Flour, Yucca, Spinach Powder, Tomato Pomace, Carrot Pomace (0.01%), Chamomile Flowers, Lavender Powder, Cranberries (0.01%)
At the moment its available from online and from select independent pet shops and a national chain. It is priced quite high but the feeding amounts are low. If any one would lie a sample if they contact me I would happily pop one in the post.