There does not seem to be much feeding guidance on the bag. Does have kcal rating which I can use but would give a larger portion than my previous, Vitalin and given the higher meat and protein content it seems more comparable with Lukhullus cold pressed at their recommended 1.2% ofbody weight. Can't find much information about this product which may be produced for Zooplus themselves. I have an underweight young foster dog so thought this might help as I feed a one raw one kibble regime. Don't like mystery products, has anyone any more information?