All About Dog Food Forum

Dog food and feeding => Dog foods => Topic started by: COASTER on Oct 17, 2017, 10:41

Title: Recent Pets at Home TV Campaign " What's in the recipe ? "
Post by: COASTER on Oct 17, 2017, 10:41
Today I saw a recently launched TV commercial from PAH which I thought was very good. Cleverly done & with a known name fronting it. The commercial will hopefully catch the attention of dog owning cookery programme fans, (who may benefit from better dog food ingredient awareness).

Link & more info by clicking HERE  (http://www.petsathome.com/shop/en/pets/promotions/recipe)  The TV commercial is currently 3rd scroll down item on the link.

There also seems to be a comparative link on their website. It only covers a short list of products but it includes some supermarket brands & products widely available in supermarkets.

Significantly the aim of the actual commercial is  to raise consumer awareness rather than to promote any one dog food product.

I cannot say I like every food on the shelf at PAH, (to be fair needs & demands vary).  I am also aware that as a business they could also have a business agenda. Despite this, in my eyes this is a positive landmark moment.

Well done PAH !
Title: Re: Recent Pets at Home TV Campaign " What's in the recipe ? "
Post by: Dottie on Oct 17, 2017, 11:31
Thank you for this interesting information Coaster. The link isn’t working for me but a quick search revealed this website. (http://www.thedrum.com/creative-works/project/krow-communications-pets-home-whats-the-recipe) Please can you let me know if it is correct?

Edit: Found another link
here. (http://www.petsathome.com/shop/en/pets/promotions/recipe)
Title: Re: Recent Pets at Home TV Campaign " What's in the recipe ? "
Post by: COASTER on Oct 17, 2017, 17:09
Thanks.....I have fixed the PAH link now......I found other links today including one that you posted. Also worth reading