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Suitable for all breeds of dogs
Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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74 out of 100 - Good
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin: Germany
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
Grumpy Dog• 8 months ago
This has now been rebranded as Markus Mühle TRUE NATURE. @ £62.09 for 15kg
Lindy95• 4 years ago
I’m so disappointed I have six dogs and bought a bag ..they love it but their poops are like toothpaste it will lead to anal gland problems. I don’t normally have an issue was feeding 200g / day for 20 to 25 kg dogs split into two meals. My bigger 32kg dogs 300g/ day . I have had to stop am now trying Guru and then forthglade. Not sure what’s happened very sad. I introduced slowly.
Justina• 9 years ago
I bought this food when I couldn't get hold on lukullus the other month and must say it really is a decent stuff. My dog really enjoys it and we had no problems with it at all. Ingredients look great (I mixed it with orijen) and my dog (that doesn't tolerate a lot of stuff) had been thriving on it. The only issue I have is that lukullus is cheaper and seems to have better reviews. Apart from that highly recommended
RAF• 9 years ago
Good quality dog food, well accepted by our two Swedish Vallhunds. After trying several premium dry (very high meat content) pet foods we found both our dogs suffering from irritated bowels and loose stools (up to the point where one of our dogs developed an inflamed colon). Took us a while to figure out the cause, but we managed to narrow it down to peas or pea fibre. This severely narrows down our choice for dog foods since peas and pea fibre are popular fillers nowadays and all of the very high meat content dry foods seem to contain them. Lupo Natural does not contain as much meat but has solved the problems with irritated bowels, loose stools and therefore gas and very smelly stools. Since the peas were causing real health issues we had to abandon the idea of trying to feed one of the very high meat content dry foods. Lupo Natural seems to be the best option to us at the moment. Other options for dogs suffering from an allergy to peas or pea fibre are Markus Muehle and Lukullus, all of them produced in Germany by means of cold pressing. Happy days again for our dogs thanks to Lupo Natural!
Ukkie• 11 years ago
We've been feeding this kibble together with Naturediet and fresh meat for 4 months now. We're very satisfied. Good coats, clear eyes and less faeces than on other kibbles. Kibbles are a bit large for tiny dogs.