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213 213 people have viewed this product in the last 30 days
Overview
Nutrition
Pricing
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Chicken
Ava Medium Breed Mature Review
Type of food
Complete dry extruded
Dog types
Pet dogs
Breed sizes
✘
NOT suitable for toy breed dogs Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
✘
NOT suitable for small breed dogs Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
✔
Suitable for medium breed dogs Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
✘
NOT suitable for large breed dogs Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
✘
NOT suitable for giant breed dogs Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff
Dog ages
From 8 years to old age
Pack sizes
2kg & 15kg bags
RRP
15kg bags = £52.49
Exclusive to
Pets at Home
AADF rating
65%
At a glance
Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredientsHigh meat content: Contains at least 30% meat ingredients (on a dry matter basis)Not hypoallergenic: Contains wheat, maize, dairy products, soya products and/or artificial additives or has an ingredient list that is too unclear to rule out their presenceClearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredientsCertified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO
" Dogs need complete, balanced nutrition for a long and healthy life.
That's why at AVA we take great care to produce food that delivers exceptional nutrition every day.
Here at AVA we believe that the love you feel for your dog can only be matched by the care we take in producing their food.
Our aim is perfectly simple; to use our passion and expertise to deliver exceptional nutrition through our foods.
The entire range is made with gentle, naturalingredients which are completely free of wheat, wheat gluten, soya, pork and dairy.
We know that a healthy digestion, skin and coat are important signs of overall animal wellbeing.
That's why our Hypo-allergenic formulations contain; only quality protein sources for sensitive stomachs, digestive health supporting pre biotics and +imuvita immunity supporting ingredients.
Every vet-approved AVA product contains immunity supporting ingredients including beta-glucans, cranberry, pomegranate and green tea extract.
Immunity supporting ingredients provide a perfect nutritional balance to support health and immunity - our exclusive blend of superfood based natural vitamins and minerals.
AVA is Veterinary Approved and a perfect choice for those wanting to feed a quality natural food.
24/7/22- Please update your pricing on this product (Ava medium breed mature 7yrs +£42.99/15kg or £38.69 if you join their easy repeat service). It has been this price for at least 6months so I'm surprised you haven't picked up on this before.
Maybe it would be a good idea now to check the pricing and ingredients on all your displayed products to be fair to companies and consumers alike.
Maybe to make it easier for you, contact the companies and let them take the responsibility to let you know when prices and ingredients and levels of ingredients change, so the onus is on them.
Also I hope this will encourage companies to improve their rating on your site. If I were they I'd want to be number 1 on your site.
Another thought to give manufacturers space to comment on their position on your site. They may say that their food is say 'free range, organic, British sourced ingredients, veterinary advised etc
I have been using the Ava product but now will be analysing what's best for my pets as I've now had my eyes opened thanks to someone directing me to your website.
Hope this helps.
Many thanks.
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This food is suitable for the following breed sizes:
Private label (or white label) pet foods are pre-formulated recipes that companies can order from certain factories, add their own label or packaging and retail to the public as their own brand. They are therefore available from numerous suppliers. Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
The price per day of feeding this food based on feeding the manufacturer's recommended daily amount from 15kg bags bought at their rrp to a dog of:
kg
Go!
Note: All suggested feeding amounts and costs are only approximate and may vary considerably from dog to dog. Be sure to contact the manufacturer if in any doubt.
65 out of 100 - Good
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin: United Kingdom
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
213 
Cheshire, UK 
31
4
Doglady• 6 months ago
Hi, price is now£52
Mikebarkmeow• one year ago
24/7/22- Please update your pricing on this product (Ava medium breed mature 7yrs +£42.99/15kg or £38.69 if you join their easy repeat service). It has been this price for at least 6months so I'm surprised you haven't picked up on this before.
Maybe it would be a good idea now to check the pricing and ingredients on all your displayed products to be fair to companies and consumers alike.
Maybe to make it easier for you, contact the companies and let them take the responsibility to let you know when prices and ingredients and levels of ingredients change, so the onus is on them.
Also I hope this will encourage companies to improve their rating on your site. If I were they I'd want to be number 1 on your site.
Another thought to give manufacturers space to comment on their position on your site. They may say that their food is say 'free range, organic, British sourced ingredients, veterinary advised etc
I have been using the Ava product but now will be analysing what's best for my pets as I've now had my eyes opened thanks to someone directing me to your website.
Hope this helps.
Many thanks.