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New Jersey, USA Suitable for all breeds of dogs
Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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81 out of 100 - Excellent
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin: United States
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
Paul Cook• 2 years ago
This food is absolute crap - don’t be deceivedSHAME ON SUPERVALU
Concentrated Animal Feed Operations (CAFO's) are surely the worst, most inhumane, most environmentally-degrading way you can raise meat today. Invented by the Chinese and perfected by the US, it is the personification of soulless capitalism gone utterly mad."CAFOs raise animal welfare, environmental degradation, and human health concerns. In terms of animal welfare, one of the greatest concerns is the close confinement and crowdedness of the animals. These conditions create boredom and stress in the animals, as well as physical and mental illnesses. In terms of environmental degradation and human health concerns, the number one problem is animal manure, which is produced in such massive quantities that the soil cannot absorb the waste, thus leaving it to run off fields and pollute the surrounding soil and water, including human drinking water. Additionally, methane emissions from CAFOs both contribute to greenhouse gases and create adverse physical and mental health impacts in humans. CAFOs also increase the prevalence of antibiotic resistant diseases, due to the antibiotics regularly given to the animals."
https://www.animallaw.info/...As opposed to free-to-roam-upon grassland, the animal's normal food and upon which you build the best meat, cartilage and bone and disease-free, nutrient-dense organs, the poor, stressed beasts in these hell holes are stall-fed crap, nutrient-bereft crops like wheat and corn BUT it means you can produce burgers for 20p, hence the UK has gone for them too (https://www.theguardian.com.... More than 90% of America's beef and almost all its pork now comes from such operations.It is this industry that is driving agri-carbon emissions and ruining it for the likes of sustainable, well-managed, pasture-based and infinitely more humane farms (actual farms) which can actually act as carbon sinks when done correctly (www.facebook.com/rawpetmedi.... And THEN you fly the product from the US factory to the Netherlands and on into Ireland. And it's STILL cheaper than the stuff we could produce ourselves using more acceptable farming practices.And it is thanks to CAFO-like set ups that we have antibiotic-resistant bugs. In fact, the US actually permits a certain level of Salmonella in their meat, if you can believe it. Up to 15.4% of their chicken parts may test positive for Salmonella and still be sold for humans. In fact, even when the USDA was petitioned by Laura MacCleary of US Regulatory Affairs (a food safety watchdog) to at least include antibiotic-resistant forms of Salmonella on the adulterant list, the USDA refused (published on the USDA website, FSIS-response-CSPI-020718.pdf).For all these reasons, the EU does not import their meat. But SuperValu can when it's in pet food.If you buy products from this sector, you support that industry over our own grass-fed, infinitely superior (in terms of welfare, nutrition and the planet) products. Simple as that.Please support LOCAL industry and buy real, actually FRESH, nutritious dog food made right here in Ireland and delivered to your doorstep. These include:www.approvedpetfood.com
www.barkinbistro.co.uk
www.fetchyourpetneeds.ie/?s...***
More on CAFO meat and its impact on the environment here:
https://dogsfirst.ie/where-...