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1.1k 
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Dorset, UK Suitable for all breeds of dogs
Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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80 out of 100 - Excellent
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin: United Kingdom
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
Beth Goodwin• 6 months ago
Does anyone know why this cold pressed food is way more expensive than the likes of Tribal? Seems really overpriced.
Abigail Chapman
Beth Goodwin• 6 months ago
I assume it’s the higher meat content. I use tribal and I’ve just been researching whether I can find a better kibble for her as I just realised it’s only 68% nutritional value. I think it’s due to the meat only making up 35% of the food. Here it says the salmon one makes up 50%
Heather Fish• 8 months ago
im so not with the compnay, and still window shopping for my dog as i home cook for her. But as an autistic person i home cook for my dog. and i can say only this much:
1. the most of the "dry food" for dogs are not actually "dried" but "severely" cooked in high temperatures.
2. the energy consumption as well as the time goes into drying any of the ingridients listed in any dog food is far much more. (dry 5 kg of salmon for a month as a snack for your dog, and share your own electricity bills please)
3. so before commenting on the price of the food, maybe entertain the idea of home cooking for your dogs if you want to have the "ACTUALLY DRIED" food. Becasue, i guarantee you, you will end up "actually" paying the price listed for actually "dried" food, instead of continuing to cook.
on naothe note,dogs are resilient. so just use whatever you use on a daily basis and shut it with your comments.
Doggies4life
Heather Fish• 6 months ago
Rude
BuzzBee
Heather Fish• 26 days ago
Very rude.
Amelia Evans (Opheli• 8 months ago
The pricing is hugely out! It's saying a 20kg bag would cost me £200!
Grumpy Dog• 8 months ago
The pricing on here is way out. On their website a 10kg bag costs £100. The bag would last my 17kg dog 36 days at a cost of £2.78.
Simon Clarke• 9 months ago
The pricing is wrong here. It says £10 for 2.5kg but when you go to the website it’s actually £20 for 2.5kg