Updated 21 Mar 2024
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Step Up Dry Food Adult Review

Type of food

Complete dry extruded

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to 7 years

Pack sizes

2kg & 14kg bags

RRP

14kg bags = £29.99

Exclusive to

Pets at Home

AADF rating

55%

At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Not hypoallergenic: Contains wheat, maize, dairy products, soya products and/or artificial additives or has an ingredient list that is too unclear to rule out their presence
Not clearly labelled:

This product has not been awarded the clear labelling logo because not all sepcies of animals used in the food are specified.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

£

Nutrition

Composition

Mixing bowl:

Poultry Meal 18.5% (Including Chicken 14.5%), Rice, Whole Barley (16%), Maize, Dried Peas (9%), Poultry Fat (5%), Turkey Meal (4%), Whole Grain Oats (4%), Beet Pulp, Poultry Gravy, Minerals, Dried Apple (1%), Dried Sweet Potato (1%), Salmon Oil (0.5%), Dried Chicory.

As fed (BETA):

Nutritional additives (per kg)

Vitamin a 15000iu, Vitamin D3 1500iu, Vitamin E 100mg, Zinc (as Zinc Sulphate Monohydrate) 50mg, Iron (as Iron II Sulphate Monohydrate) 40mg, Manganese (as Manganese Ll Oxide) 30mg, Copper (as Copper II Sulphate Pentahydrate) 8mg, Iodine (as Calcium Iodate Anhydrous) 1.5mg, Selenium (as Sodium Selenite) 0.15mg.

Typical Analysis

Protein 23.0%, Fat 11.0%, Fibre 3.5%, Ash 8.0%, Calcium 1.50%, Phosphorus 0.80%, Omega3 1.50%, Omega6 1.50%.

Energy

369.0 kcal/100g

Dry weight nutrients

Above average

Average

Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.

Pricing

14kg bags RRP

£29.99

Grams per day

0g

Cost per day

£

Approved supplier:

Pets at Home

Step Up To Naturals store finder:

Store finder

Company

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Company info
Name: Pets at Home
HQ: Cheshire, UK
Brands: Ava3131 Ava foods listed
Evolution Naturally
Fishmonger's Finest11 Fishmonger's Finest foods listed
Pets at Home1111 Pets at Home foods listed44 Pets at Home treats listed
Step Up To Naturals1111 Step Up To Naturals foods listed
Wainwright's5959 Wainwright's foods listed77 Wainwright's treats listed
Manufacturer's product description

" Hello! Welcome to Step Up to Naturals - the wholesome canine nutrition that feeds body, mind and spirit. Crammed with natural goodness, these Step Up to Naturals recipes have been carefully formulated to deliver the perfect balance of clean, honest and extra tasty ingredients we know your dog will love. Delicious healthy, natural goodness that, tail waggingly, doesn\'t cost the earth. "

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Comments

17 Comments AADF Privacy Policy Sign in to comment
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Jessica Baugh 2 months ago

I use this dry food in the evenings and butchers lean and tasty wet food in the mornings. My dog never has wind, is regular every day. Everyone comments (even strangers) on her glossy smooth coat and her clam demeanor. it's the perfect mix. She also came to me with supposedly IBS, I just think a high carb and wheat diet was going straight through her.

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jemmafry 8 months ago

Would anyone knkw the calories per 100g as I can't see it on the bah?

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Deborah Hyden one year ago

Recently switched my two Lurchers on to this from James Wellbeloved (based on cost). I use it to mix with their Butcher's Tripe (50/50 mix) & they've both taken to it really well. Their coats are glossy, their behaviour is calmer and their poos much more solid!

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NC345 one year ago

For me, they keep changing the recipe because this time the kibble is a different colour but same flavour, and the shape of the kibble is different too so I'm unsure if this review is accurate now..

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Lee Nqy NC345 one year ago

Agree, Iโ€™m sure this used to have a higher rating too!

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Rebecca Parsons 3 years ago

We've always fed our Lab on this but this time round, I'm not sure if I'd just not noticed before? but the biscuits have a lot of fibres in and sticking out of them (they are quite spiky too!) Is this normal? I could have sworn they were a lot smoother before :/

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Paula Davies 3 years ago

Hiya
Wondered if this would be ok for my Pug she's 2?
I put her on plain boiled rice and chicken as she had upset tum...this seemed to do the trick ....

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Jamie Hamilton 4 years ago

I'm using the step up grain free dog kibble, but went in on friday and wasn't in stock, but the girl who was at till found us step up but it said no added grain - now my dog is scratching like mad, is there grain in this or not?

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Libby Howie Jamie Hamilton 3 years ago

I'm unsure so no help, what I did notice that a lot of the packaging stickers have changed from grain free/wheat free to no added grain/wheat stickers ๐Ÿค”

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Taylor Kent Jamie Hamilton 3 years ago

Oats and barley are both grain which are in this product. Iโ€™d say itโ€™s been changed to wheat free. Try a hypoallergenic diet such as from royal canin

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Jade Leesley Jamie Hamilton one year ago

Iโ€™ve used this for my dog since he was a puppy as heโ€™s grain free and on the back it says it contain no wheat or grain but is made in the same factory that handles wheat and grain so may be traces of it but Iโ€™ve never had an issue

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John Maxwell 5 years ago

I now feed my working springers on the beef grain-free and they thrive. I had a difficult time getting any weight on the younger bitch (pictured) but this brand ha been more successful for me than Akela which was twice the price. Great stuff four star minimum I say.

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Jill Smail 5 years ago

I changed from James Welbeloved Grain Free to the Step up to Naturals Grain Free. For me it seems a superior product and my two, year old, Cocker Spaniels have wonderful coat condition now.Surprised at the rating, I thought it would have been higher as this is a really great product that is significantly less expensive than the other branded equivalent products on the market.

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Furr babies 6 years ago

I tried this light adult sensitive a couple of weeks ago as was recommended by an aunt as a change from James wellbeloved dry turkey and rice So far its got a very pleasant smell the star rating here is simular as the wellbeloved and both my GSDS really like it and no upsets .so far so good .It's great price too.It's no big deal its not high meat content as I add forthglade or wellbeloved pouches to add variety too so as a mid range food I think its blooming good value from pets at home.was on offer ยฃ18 for a 14 kg bag and usually retails at ยฃ25.99 .there's other flavours but so far im sticking to the chicken turkey rice for our two sheps as its suits them .I certainly reccomend it with gradual switch with the old food to gently get their tums acustomed to it.
I also add sardines and fish a few times a week too so the fact its a mid range kibble isn't an issue as to me isn't drastically different to higher end brands .It's great value enables me to treat the dogs to some meaty extras at a similar price to just one bag of wellbeloved. So now I've got a decent kibble and meaty treats too and I'm still quids in .
Woof woof ๐Ÿพ๐Ÿพ๐Ÿพ๐Ÿพ

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Emily Bryan Furr babies 6 years ago

Hi, I give my dogs a mix of forthglade with kibble too. How do you weight the amount? I feel like I'm feeding mine way to much. Many thanks

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Furr babies Emily Bryan 6 years ago

Hi there,
It's difficult to say really as each breed /size of dog & age are all factors in how much and often you feed your dogs meals.
And if your dog as an example like mine is a 40 kilo three year old Gsd & are very active and need more calories as my boy is still maturing and needs more to feed him up a bit.
Both my boy and my 11year old female shep eat breakfast and dinner ,so In my case I feed one tray a day split into two meals with a curver green storage cup full of the light kibble for her.but I've done quite a bit of trial n error with my dogs food ie leading brands which suit them and me the best and forthglade and James wellbeloved wet food defo come up tops personally for my two sheps digestion .
Mixed with the step up kibble I get good no 2s and healthy looking furry outfits to match .What breed age is your dog if you don't mind me asking .my girl on the heavier side for her age and I'm very careful not to over do it as she will compete hands paws down with any lab in the appetite department lol she's a rspca rescue so I don't no if that's a part of her huge huge appetite or she's just a foodie like me ๐Ÿ˜.
My boys nickname is slim jim lol he's lean and always on the go so he easy has about three trays a day and a couple of pouches too added to his kibble and he still looks slim Jim.
Good luck with your dogs dinner times its taken me a while to juggle my two as one needs much less calories than the other its a balance really .
๐Ÿพ๐Ÿ•๐Ÿ‘

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Furr babies 6 years ago

Ps the review is actuallylight adult ingredients list wrong picture above should be adult light.
The adult list needs to be added here instead .

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