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Wetherby, UK Suitable for all breeds of dogs
Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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77 out of 100 - Good
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin: United Kingdom
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
vicky A• 9 months ago
Same Daisy, my dogs all love it and partly decided to try it based on the high score here which has dropped since and I can’t see an explanation as to why?
Alasdair
vicky A• 9 months ago
They updated their algorithm that calculates the scores so lots of scores have changed, my dog loves this food so would be interested in why some have dropped like Innocent Hound has, looks like its lost more point due to not been clearly labelled but not sure what else or how to tell.
Daisyn• 10 months ago
My dogs love this food and seem to do really well on it. When I was researching dog food I'm sure the AADF rating was much higher for it. Has it fallen recently? If so, what has changed?
Philip L• one year ago
My dog loves this food but sadly it cost 3 times the price of the raw food he normally gets so this is reserved for occasional treats and day trips
Eric • one year ago
Why is the 'As fed' percentage for Carbs 7.9% while the dry weight is 37.2% carbs? What is the significance of this difference?
All About Dog Food
Eric • one year ago
Great question Eric! It's basically due to the glycerine.
The as fed pie charts show the approximate proportions of the four main ingredient categories in the finished product - meat ingredients, fruits and veg, carbohydrate rich ingredients and added fats and oils. Since glycerine doesn't fit into any of these categories, we categorise it under 'other' which is why that section is so large on the pie chart.
The dry weight dials, on the other hand, display the levels of each macronutrient in the food. When calculating these percentages, any macronutrient that is not protein or fat has to be classified as a carbohydrate so for this purpose, the glycerine is included in the carb level.
We hope that helps clarify a little.
Hayley Jayne• 3 years ago
On the 'dry nutrients' dials, does 'above average' mean 'too much'? Ie, if the food contains above average fat and carbohydrate is it too much than recommended or is it just above the average amount in dog food generally?
All About Dog Food
Hayley Jayne• 3 years ago
Great question Hayley! It just refers to the average percentages in dog food. Most owners won't ever have to worry about these figures but for those looking specifically for high fibre or low fat, for example, the dials can help.
Gayle• 3 years ago
This is the only dry dog food my puppy will eat and we have tried so many. Lovely quality food and smells amazing. Only downside is that it’s really pricey and the bags are so small.
Rachel Ireland• 3 years ago
This food is so expensive and I wish it came in a smaller size but my dog absolutely loves it. I buy to use as treats and she is none the wiser. Thankfully she is tiny so it's much cheaper for me than some people but it's so much money. I wince everytime I think about having to buy another bag.