Updated 14 Mar 2017
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Pure Chicken Delicious

Type of food

Air dried complete

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From weaning to old age

Pack sizes

500g, 2kg & 4kg packs


4kg packs = £54.99


Pure Dog Food is an air-dried food and needs to be reconstituted with water. The following suggested amounts are based on the recommended weight of dry food before reconstitution.

Nutritional rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat (on a dry matter basis)
Hypoallergenic: Free from all ingredients that are regularly linked by veterinarians to food allergies and/or intolerance in dogs like wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients

Price per day

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Ingredients List

as Fed: Chicken 40% (Chicken, Chicken Liver), Carrot (21%), Potato (21%), Egg (5%), Parsnip (5%), Green Beans (3%), Apple (2%), Cabbage (2%), Vitamins & Minerals (1%).

Italicised text = Information not usually on label but provided by manufacturer to help with our ratings.


427.0 kcal/100g

Typical Analysis

Protein 35%, Fat 14%, Crude Fibre 2.2%, Ash 3.9%.

Nutritional additives (per kg)

Vitamin A 4,79mg, Vitamin D3 0,04mg, Vitamin E 63,83mg, Vitamin B2 8,51mg, Vitamin B12 0.09mg, Vitamin B1 5,32mg, Vitamin B6 9,57mg, Vitamin C 691,49mg, Selenium 0,11mg, Manganese 53,19mg, Copper 5,32mg, Zinc 85,11mg, Iron 63,83mg.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


4kg packs RRP


Grams per day


Cost per day


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Company info
Made by: Pure Petfood 44 Pure Pet Food foods listed22 Pure Pet Food treats listed
Company HQ: Yorkshire, UK
Manufacturer's product description

" Chicken Delicious is a complete human quality food. Our original fussy dog recipe provides a grain free, high protein meal making it perfect for more active dogs, puppies and during pregnancy, as well as dogs who need to gain a little extra weight.

Human-Grade-stamp products

Why Dehydration

Dehydration naturally preserves the food, removing the moisture whilst retaining the nutrients and goodness found in the fresh and raw ingredients we use in our recipes. Our meats are lightly heated just enough to remove any harmful pathogens, our fresh fruit and vegetables are carefully prepared, before we slowly dehydrate all of our ingredients.

Human Quality Food

We make pure food from 100% human quality ingredients, the standards in making Pure are so high in fact that we are regulated by both the human and the animal food authorities. Pure foods contain no grains or gluten and are high in protein, ensuring a healthy balanced diet. Why would you feed your best friend something you wouldn’t eat yourself…

Just Add Warm Water

This unique process gives Pure all of the advantages of both wet & dry food. Adding water allows the food to expand in the bowl rather than the stomach making it easier to chew and helping to prevent bloating, whilst reducing the risk of dehydration. At the same time like a good quality dry food Pure is super easy to store and has a great shelf life. "

Nutritional rating



high meat content

High meat content





clear ingredients list

Clearly labelled

Like so many commercial pet food producers, Pure claim that their foods are as close as you can get to feeding raw or home-cooking without actually going the whole hog. The difference is, Pure might actually be right.

Pure is one of only two British, dehydrated (or air-dried), complete dog foods on the market (the other being Robbies). Because dehydration avoids the harsh processing and high temperatures involved in the manufacture of most wet and dry pet foods, Pure, in theory at least, retains a lot more of its natural nutrients and is therefore a lot closer to the elusive "ancestral diet" of the dog. I say in theory because scientific evidence is sadly lacking at this stage.

Although Pure is certainly a heck of lot more convenient than home-preparing food, it does still need a tad more work than most commercial foods since it has to be re-constituted with water (3ml water for every gram of food) before being fed.

Chicken delicious contains around 45% very high quality meat, liver and egg. Although this doesn't sound very impressive, on a dry-matter basis this would actually equate to a similar meat content as you'd find in a conventional 70:30 dry or wet dog food.

Pure's one minor let-down is the slightly high percentage of potato. White potato, of course, isn't going to cause any problems but neither is it going to provide very much in the way of nutrition. In larger amounts like this we regard white potato as an unnecessary filler.

In any complete food, you want to see a good range of nutritious vegetables and fruits and although Pure's fruit and veg list isn't perhaps as extensive as it could be (carrot, parsnip, green beans, apple and cabbage), the quality is undeniable and the fact that they have been dehydrated rather than heavily processed should make them much more beneficial for your dog.

At £54.99 for 4kg, Pure does seem ridiculously expensive but once the water has been added, what you're really getting is 16kg of top notch wet food which is not a bad deal at all.

Conclusion: One of the few real, convenient alternatives to home-cooking or raw and fairly affordable to boot.

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