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603
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United Kingdom
Suitable for all breeds of dogs
Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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72.98 out of 100 - Good
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin:United Kingdom
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
Gemma Pyemont •23 days ago
We use this food with fosters with funny tummies or who have been lost on the run for a while. It works really well to settle a loose tummy very similar to chappie in that respect. Not a bad price either.PS C •9 months ago
Switched to Naturediet about a year ago having tried a few different foods. Really helped my dogs tummy and skin issues, won't be switching away. Has one of the highest meat contents and best rating on here (for my budget). I like that it can be cupboard stored, as I found fridge/freezer storage products was difficult with limit space and a large breed. This means I have been able to bulk buy (month at a time rather than few days), so saving money (can get for around £1 per carton not the £1.40RRP suggested here). Overall, would give it 5*, very happy :)Lindsay •one year ago
Are there any reviews for this product that are more recent that 5 years ago?Urshie
Lindsay
•10 months ago
Hi Lindsay it’s 5 months since you posted but only saw now. I give this food 5* as my dog had diarrhoea on every food until I changed to this food. I feed the lamb one.Des •7 years ago
My in-laws use Nature Diet without any issues, I was thinking of changing from Harrington's to Nature Diet but these reviews have put me off, how can it get a 4 out of 5 but get such bad reviews? Is it because the meat is so natural that it's going off when not stored properly?Sally •7 years ago
Wow after reading these reviews, I think I will be sticking to Naturo!lizzie •10 years ago
Sorry to hear about some of you experiencing problems. I have been buying Naturediet for years without problems.Brodie •10 years ago
Very good food my whippet loves it . Nice firm poos no wind or bad breath he likes chicken and the lamb flavour .Rachel •11 years ago
Was using JWB for a sensitive 2 year old Golden retriever, his digestion was fine, but over the course of the last year he has steadily begun to not enjoy meal times, I felt like I had to encourage him to eat!Usually he can't tolerate the wet foods, but now we have found Nature diet he is enjoying his food again. For now as we are still introducing it we are mixing the two foods, 50:50 dry and wet. The food is convenient, not too smelly (although I haven't tried all the flavours), and agrees with him. I like that I can see the rice and carrots in the meat, and am slowly trying him with new flavours.
Started with just chicken, and now on to chicken and lamb (which I can't find everywhere, although the puppy one has this combination also).
3 trays does seem a lot though, and I think it would cost too much (£4 a day) for him to be completely on the Nature diet, without the cheaper JWB (£1.50 a day) biscuits mixed in.
Nice food, would recommend (although if the tray lids were easier to peel off it would make it a lot easier!)