Lovel Dog Food

Lovel is a premium dog food brand born from a passion for natural, wholesome nutrition. Named after the variant of the name Lowell, meaning 'little wolf,' Lovel reflects our commitment to providing the best for your pet.

At the heart of Lovel are our beloved dogs-Jess, who loves greeting customers and chasing balls; Tom, a lap dog who adores cuddles and his meals; and Skye, the tennis ball enthusiast.

Our family-run natural pet store in Norfolk inspired us to question the ingredients in many dog foods. After seeing the positive changes in our own dogs from a natural diet, we created Lovel to offer high-quality, nutritious food that truly meets their needs. With Lovel, you can trust that every meal is crafted to enhance your dog's health and happiness.