Suitable for toy breed dogs Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff
From 12 months to 7 years
1.4kg boxes, 2.7kg bags, 5kg bags, 12kg bags
12kg bags = £24.00
At a glance
Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredientsNot high in meat: Contains less than 30% meat (on a dry matter basis) or meat percentage is unspecifiedNot hypoallergenic: Contains one or more common allergy causing ingredients or has an ingredient list that is too unclear to rule out their presenceNot clearly labelled: It is difficult to tell exactly what is in this food due to a lack of labelling clarityCertified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO
" BAKERS ® ADULT has a new, improved recipe that is now rich in turkey, with more variety of wholesome wholegrains & country vegetables for quality, tasty goodness. And don't worry, our recipe is still made with the same amazing taste that our BAKERS ® dogs know & love to gobble up!
This recipe has been created with the perfect nutritional balance for your adult dog & contains the every day nutrients he needs to get on with all the playful & cheeky things that happy & healthy BAKERS ® dogs love to get up to!
BAKERS ® new improved recipe, so that your dog can enjoy the perfect balance of taste & goodness in every bowl, every day! "
Low meat content
By-products / derivatives
Bakers is the UK's most popular dog food, alone accounting for over a quarter of the market. It is so widespread and comprehensively marketed that for many pet owners, it is the first and last brand that crosses their mind when considering food for their dog.
Nestle Purina, who own Bakers (as well as many other pet food brands including Beneful, Beta, Bonio, Felix, Friskies, Just Right, ProPlan, Purina One, Purina Veterinary Diets and Winalot) are the world's second largest pet food producer only below Mars Petcare.
But despite its success, Bakers has increasingly become a byword for low-grade pet food amongst pet nutritionists and more discerning pet owners - this unflattering reputation mostly stemming from the wide range of artificial additives used in the food and its extremely unclear ingredients list which made identifying any individual ingredients effectively impossible.
Recently though, sensing the changing attitude of consumers, Purina have been taking some big steps to improve their formulas and address some of the criticism being directed their way.
The changes started in 2016 when all of the artificial colours were replaced with natural alternatives and in 2018 Bakers removed the remaining added artificial flavours and preservatives from the recipe altogether whilst also increasing the food's meat and vegetable content. The new recipe is undoubtably a huge improvement and great news for the millions of dogs on the food so, and I never thought I would say this, well done Bakers!
BUT, despite the improvements, Bakers still has plenty of issues. Most notably, the ingredient list is still just about as impenetrable as ever. Terms like 'cereals', 'meat and animal derivatives', 'derivatives of vegetable origin' and so on are so ambiguous that together they could account for virtually any ingredient imaginable. Broad umbrella terms like these are generally used to either mask less popular ingredients or to allow the manufacturer to alter the recipe depending on ingredient prices - which may help keep prices down but can also play havoc on dogs with sensitive digestion.
While a few individual ingredients and their percentages are now identified, they still only provide a glimpse of the full picture. The listing 'Cereals (wholegrains 55% including min. 4% wheat and 4% maize)' for example gives no clue as to what cereals the remaining 47% of the listing is made up of.
15% meat is an improvement but it is still relatively low which is why vegetable protein extracts have to be added to boost the overall protein level. Vegetable proteins are not as easily digested by dogs as meat proteins so we don't like to see them used as protein supplements, especially when the source vegetable is not declared.
And while all of the most contentious additives have been removed, the food still contains propylene glycol which is controversial mainly due to its links with asthma and allergic reactions.
The cost of feeding Bakers has come down considerably (due to a combination of lower recommended feeding amounts and a reduced rrp) now making it one of the cheaper options out there. Nevertheless, it has to be said that you can still do a whole lot better in terms of ingredient quality and clarity at this price or even lower.
Conclusion: The new recipe is a VAST improvement on the old but it still has a long way to go before we can recommend feeding it.
Suitable for all breeds of dogs
Private label (or white label) pet foods are pre-formulated recipes that companies can order from certain factories, add their own label or packaging and retail to the public as their own brand. They are therefore available from numerous suppliers. Click here for more info.
This food does not contain any added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients. For more information on our logos tap here
This food contains some added artificial preservatives, antioxidants, colourings, flavourings and/or other controversial synthetic ingredients. For more information on our logos tap here
High meat content
This food contains at least 30% meat on a dry matter basis (once all of the food's water has been taken out of the equation). For more information on our logos tap here
Not high in meat
This food contains less than 30% meat on a dry matter basis (once all of the food's water has been taken out of the equation). For more information on our logos tap here
This food is free from all ingredients that are regularly linked by veterinarians to food allergies and/or intolerance in dogs like wheat, maize, dairy products, soya products and artificial additives. For more information on our logos tap here
This food contains one or more ingredients that are regularly linked by veterinarians to food allergies and/or intolerance in dogs or uses ambiguous terms making it impossible to rule their presence out. For more information on our logos tap here
This food is free from all cereals including wheat, rice, maize, barley and oats. For more information on our logos tap here
Not grain free
This food contains one or more cereals or has an ingredient list that is too unclear to rule out cereal content. For more information on our logos tap here
Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients. For more information on our logos tap here
Not clearly labelled
It is difficult to tell exactly what is in this food due to a lack of labelling clarity. For more information on our logos tap here
Certified nutritionally complete
This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO. For more information on our logos tap here
Not certified nutritionally complete
This food does not comply fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO. For more information on our logos tap here
The price per day of feeding this food based on feeding the manufacturer's recommended daily amount from 12kg bags bought at their rrp to a dog of:
Note: All suggested feeding amounts and costs are only approximate and may vary considerably from dog to dog. Be sure to contact the manufacturer if in any doubt.
23 out of 100 - Poor
Our unique nutritional ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how healthy a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information