Suitable for toy breed dogs Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff
From 12 months to 7 years
1.5kg, 3kg & 15kg bags
15kg bags = £28.75
At a glance
Not natural: Contains some added artificial preservatives, antioxidants, colourings, flavourings and/or other controversial synthetic ingredientsNot high in meat: Contains less than 30% meat (on a dry matter basis) or meat percentage is unspecifiedNot hypoallergenic: Contains one or more common allergy causing ingredients or has an ingredient list that is too unclear to rule out their presenceNot clearly labelled: It is difficult to tell exactly what is in this food due to a lack of labelling clarity
For 40 years, Pedigree's signature yellow tins and bags have dominated every supermarket pet isle across the country and their relentless advertising has drilled their brand so far into our collective consciousness that, for many of us, when we think of dog food, we think of Pedigree.
Pedigree is the UK's most popular brand of dog food. In fact, it has been the nation's number one food for several decades. Clearly then, they must be doing something right... right?
Well, what they are doing right is marketing. Pedigree spend many millions of pounds on advertising, product positioning and event sponsorship every year in the UK alone. Before the 'Pedigree Dogs Exposed' controversy in 2008, Pedigree were probably best known for being the main sponsor of Crufts (a deal said to be worth £500,000 a year) which has helped to give Pedigree a certain prestige in dog owners' minds. Of course, I have nothing specifically against advertising dog foods but what you have to remember is that a pound spent on marketing is one less being spent on what actually matters... the ingredients.
Reading down the the ingredient list, it's easy to see why so many canine nutritionists wince at the very mention of Pedigree. All of the ingredients are listed as broad umbrella terms like 'cereals', 'meat and animal derivatives', 'derivatives of vegetable origin' and so on. These terms are so broad that virtually any vaguely edible substance you could think of would fall into one category or another making the entire list virtually meaningless.
Granted, Pedigree do shed a speck of light on their ingredients with bracketed information like "including 4% chicken", for example, but all of the provided percentages put together only come to 7.1% of the food. The other 92.9% is a complete mystery.
Providing almost no information on what goes into a product helps a pet food manufacturer in two ways: First, it helps to obscure information and ingredients that might put customers off and, second, it allows the formula to be changed as often as the manufacturer likes depending on what ingredients are cheap at the that time. Our advice is always to look for as much clarity in labelling as possible and to leave foods with broad, ambiguous terms like these well alone.
The only thing we can be absolutely sure about is that Pedigree contains artificial additives. Sodium Tripolyphosphate or STPP is often cited as a mild skin irritant but much more worrying is the unspecified 'preservatives' and 'antioxidants' at the end of the list. These two terms can be used for a whole host of additives including several of the most controversial ingredients found in pet foods. Since it is not made clear which preservatives and antioxidants are being used, these alone are grounds for steering clear of the food as far as we're concerned.
Pedigree's one saving grace is that it no longer appears to contain any artificial colourings which, to their credit, is a huge step in the right direction.
Conclusion: Back-to-back controversial ingredients, almost no labelling clarity and unspecified artificial preservatives. Our advice is to leave it on the shelf.
Suitable for all breeds of dogs
Private label (or white label) pet foods are pre-formulated recipes that companies can order from certain factories, add their own label or packaging and retail to the public as their own brand. They are therefore available from numerous suppliers. Click here for more info.
This food does not contain any added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients. For more information on our logos tap here
This food contains some added artificial preservatives, antioxidants, colourings, flavourings and/or other controversial synthetic ingredients. For more information on our logos tap here
High meat content
This food contains at least 30% meat on a dry matter basis (once all of the food's water has been taken out of the equation). For more information on our logos tap here
Not high in meat
This food contains less than 30% meat on a dry matter basis (once all of the food's water has been taken out of the equation). For more information on our logos tap here
This food is free from all ingredients that are regularly linked by veterinarians to food allergies and/or intolerance in dogs like wheat, maize, dairy products, soya products and artificial additives. For more information on our logos tap here
This food contains one or more ingredients that are regularly linked by veterinarians to food allergies and/or intolerance in dogs or uses ambiguous terms making it impossible to rule their presence out. For more information on our logos tap here
This food is free from all cereals including wheat, rice, maize, barley and oats. For more information on our logos tap here
Not grain free
This food contains one or more cereals or has an ingredient list that is too unclear to rule out cereal content. For more information on our logos tap here
Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients. For more information on our logos tap here
Not clearly labelled
It is difficult to tell exactly what is in this food due to a lack of labelling clarity. For more information on our logos tap here
Certified nutritionally complete
This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO. For more information on our logos tap here
Not certified nutritionally complete
This food does not comply fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO. For more information on our logos tap here
The price per day of feeding this food based on feeding the manufacturer's recommended daily amount from 15kg bags bought at their rrp to a dog of:
Note: All suggested feeding amounts and costs are only approximate and may vary considerably from dog to dog. Be sure to contact the manufacturer if in any doubt.
17 out of 100 - Awful
Our unique nutritional ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how healthy a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information