Updated 29 Aug 2019
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Asda Hero Adult Complete

Type of food

Dry extruded complete

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

3kg, 5kg & 15kg bags


15kg bags = £9.00

Exclusive to

Asda Supermarkets

AADF rating


At a glance

Not natural: Contains some added artificial preservatives, antioxidants, colourings, flavourings and/or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Not hypoallergenic: Contains wheat, maize, dairy products, soya products and/or artificial additives or has an ingredient list that is too unclear to rule out their presence
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Mixing bowl:

Cereals (4% Rice in Rice Component), Meat and Animal Derivatives (4% Chicken in Chicken Component), Oils and Fats (0.3% Omega 3 Fatty Acids), Derivatives of Vegetable Origin, Minerals, Vegetables (4% Peas in Pea Component), Yeasts (0.1%), Citrus Extract (0.004%), Yucca Extract (0.001%), Preservatives, Antioxidants.

As fed (BETA):

Why is this different from the ingredients list?

Nutritional additives (per kg)

Vitamin A 12, 000 IU, Vitamin D 1, 200 IU, Vitamin E 90mg, Vitamin C 65mg, Iron IIi Ferric Oxide 1000mg, Calcium Iodate Anhydrous 3mg, Cupric Sulphate Pentahydrate 40mg, Manganous Oxide 80mg, Zinc Oxide 55mg, Zinc Chelate 370mg, Sodium Selenite 0.2mg.

Typical Analysis

Protein 21.0%, Fat 8.5%, Fibre 3.0%, Ash 8.5%, Moisture 8.0%, Calcium 2.00%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


15kg bags RRP


Grams per day


Cost per day


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Company info
Name: Asda Stores Limited 1414 Asda foods listed
HQ: Leeds, UK
Parent company: Walmart
Manufacturer's product description

" Nourishing Pets for 15 Years

Here at Asda we've been taking good care of the nation's pets for over 15 years with our complete range of pet foods. So when you want the best for your little friend, you know who to trust.

Nutritious and tail-waggingly delicious!

Hero dog foods have been specially formulated by our animal experts to offer nutritious food your pet will enjoy. Each dish provides a careful balance of the vitamins and minerals your best friend needs. And, with our wide menu of tasty flavours, you just know they'll woof it down.

Hero dog foods, only from Asda.

Trust us to keep your dog in tip top condition at every stage of their life. "

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11 Comments AADF Privacy Policy Sign in to comment
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Nora Slope Cahill 5 years ago

This food has sent my dog bonkers. He is drinking water like it's going out of fashion. He is barking at the moon and his poo is not normal 😩😩😩

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Paul 6 years ago

The ingredients are awful, why would people feed this to their dog?

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Eddie Miller 6 years ago

I don't understand why this food is rated so poorly. My cocker seems to love it (but she's a cocker and will eat anything)

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Paul Eddie Miller 6 years ago

Have you read the ingredients Eddie?

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Dogs are all Eddie Miller a year ago

im sure my dogs would love it to but unfortunatly its closer to vegan food than dog food due to the lack of meat

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Ian Jardine 8 years ago

Hello. I wish to feed my dog with food I have made up myself ( Just for a trail period of 2 mths ) Made up with fresh white fish / chicken and either rice, pasta or cooked potato mixed with carrots , peas, broccoli. All together weighing out to 200-220 gramms each portion. I would like to know is what brand of biscuit can I use as a filler?
My dog is a working feild spanial
He is 6yrs old
Has been diagnosed with colitus ( on tinned food )

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All About Dog Food Ian Jardine 8 years ago

Hi Ian. Apologies for the slow reply. The proposed diet looks very good. A couple of suggestions - brown rice or oats would be infinitely better than white rice but either way, make sure any grains are very well cooked. Sweet potato would also be much better than white potato and pasta, since it is based on wheat, is often best avoided. With home cooking, the key is variety as that is the only way to ensure nothing is missing from the diet.If you head over to our Dog Food Directory and select 'mixer biscuits' in the filters panel on the left, your get a list of products that should fit the bill. They'll be ranked in order of their rating, so the nearer the top, the better we would expect them to be for your dog. Hope that helps. Please let us know how you get on.http://www.allaboutdogfood....

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Paul Ian Jardine 6 years ago

Have you considered feed raw Ian? Why do you want to add biscuits?

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Michael Taylor 8 years ago

Hi kedecama, I think it may be a 'bone' shaped kibble that contains min 4% rice.

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kedecama 8 years ago

Can you explain to the not so informed what 4% rice in dog bone means please?

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All About Dog Food kedecama 8 years ago

Hi Kedecama and apologies for the slow reply. Exactly as Michael said, it means that rice makes up 4% of the bone shaped biscuit in the same way that the '4% chicken' is only in the brown biscuit and the '4% peas' is only in the red one. Since each colour of biscuit probably only makes up fifth of the food as a whole, this leaves a huge amount of the formula unaccounted for.

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