Updated 29 Aug 2019
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Asda Hero Adult Complete

Type of food

Dry extruded complete

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

3kg, 5kg & 15kg bags


15kg bags = £9.00

Exclusive to

Asda Supermarkets

Nutritional rating


At a glance

Not natural: Contains some added artificial preservatives, antioxidants, colourings, flavourings and/or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Not hypoallergenic: Contains one or more common allergy causing ingredients or has an ingredient list that is too unclear to rule out their presence
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Mixing bowl:

Cereals (4% Rice in Rice Component), Meat and Animal Derivatives (4% Chicken in Chicken Component), Oils and Fats (0.3% Omega 3 Fatty Acids), Derivatives of Vegetable Origin, Minerals, Vegetables (4% Peas in Pea Component), Yeasts (0.1%), Citrus Extract (0.004%), Yucca Extract (0.001%), Preservatives, Antioxidants.

As fed (BETA):

Why is this different from the ingredients list?

Typical Analysis

Protein 21.0%, Crude Fibre 3.0%, Calcium 2.0%, Crude Oils and Fats 8.5%, Crude Ash 8.5%, Vitamin A 12000 IU/kg, Vitamin D3 1200 IU/kg, Vitamin E 90mg/kg, Vitamin C 65mg/kg, Iron (III) Ferric Oxide 1000mg/kg, Iron Sulphate Monohydrate 33mg/kg, Calcium Iodate Anhydrous 3mg/kg, Copper Sulphate Penthahydrate 40mg/kg, Manganous Oxide 80mg/kg, Zinc Oxide 55mg/kg, Zinc Chelate Of Amino Acid Hydrate 370mg/kg, Sodium Selenite 0.2mg/kg.

Nutritional additives (per kg)

Vitamin A 12,000 IU, Vitamin D 1,200 IU, Vitamin E 90mg, Vitamin C 65mg, Iron Iii Ferric Oxide 1000mg, Calcium Iodate Anhydrous 3mg, Cupric Sulphate Pentahydrate 40mg, Manganous Oxide 80mg, Zinc Oxide 55mg, Zinc Chelate 370mg, Sodium Selenite 0.2mg.

Dry weight nutrients

Above average


Below average


15kg bags RRP


Grams per day


Cost per day


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Company info
Name: Asda Stores Limited 1414 Asda foods listed
HQ: Leeds, UK
Parent company: Walmart
Manufacturer's product description

" Nourishing Pets for 15 Years

Here at Asda we've been taking good care of the nation's pets for over 15 years with our complete range of pet foods. So when you want the best for your little friend, you know who to trust.

Nutritious and tail-waggingly delicious!

Hero dog foods have been specially formulated by our animal experts to offer nutritious food your pet will enjoy. Each dish provides a careful balance of the vitamins and minerals your best friend needs. And, with our wide menu of tasty flavours, you just know they'll woof it down.

Hero dog foods, only from Asda.

Trust us to keep your dog in tip top condition at every stage of their life. "

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