Suitable for toy breed dogs Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
✔
Suitable for small breed dogs Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
✔
Suitable for medium breed dogs Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
✔
Suitable for large breed dogs Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
✔
Suitable for giant breed dogs Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff
Dog ages
From 12 months to old age
Pack sizes
3kg, 5kg & 15kg bags
RRP
15kg bags = £9.00
Nutritional rating
17%
At a glance
Not natural: Contains some added artificial preservatives, antioxidants, colourings, flavourings and/or other controversial synthetic ingredientsNot high in meat: Contains less than 30% meat (on a dry matter basis) or meat percentage is unspecifiedNot hypoallergenic: Contains one or more common allergy causing ingredients or has an ingredient list that is too unclear to rule out their presenceNot clearly labelled: It is difficult to tell exactly what is in this food due to a lack of labelling clarityCertified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO
Here at Asda we've been taking good care of the nation's pets for over 15 years with our complete range of pet foods. So when you want the best for your little friend, you know who to trust.
Nutritious and tail-waggingly delicious!
Hero dog foods have been specially formulated by our animal experts to offer nutritious food your pet will enjoy. Each dish provides a careful balance of the vitamins and minerals your best friend needs. And, with our wide menu of tasty flavours, you just know they'll woof it down.
Hero dog foods, only from Asda.
Trust us to keep your dog in tip top condition at every stage of their life. "
Comments
We recommend
Suitable for all breeds of dogs
Private label (or white label) pet foods are pre-formulated recipes that companies can order from certain factories, add their own label or packaging and retail to the public as their own brand. They are therefore available from numerous suppliers. Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
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The ingredients list as printed on the packaging or company website.
Ingredients that we believe to be controversial, unclear or low-grade are highlighted in red with especially contentious ingredients in bold red.
Information in italics is not usually avaialble on the ingredients list but has been provided to us by the manufacturer to help with our ratings.
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Natural
This food does not contain any added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients. For more information on our logos tap here
Not natural
This food contains some added artificial preservatives, antioxidants, colourings, flavourings and/or other controversial synthetic ingredients. For more information on our logos tap here
High meat content
This food contains at least 30% meat on a dry matter basis (once all of the food's water has been taken out of the equation). For more information on our logos tap here
Not high in meat
This food contains less than 30% meat on a dry matter basis (once all of the food's water has been taken out of the equation). For more information on our logos tap here
Hypoallergenic
This food is free from all ingredients that are regularly linked by veterinarians to food allergies and/or intolerance in dogs like wheat, maize, dairy products, soya products and artificial additives. For more information on our logos tap here
Not hypoallergenic
This food contains one or more ingredients that are regularly linked by veterinarians to food allergies and/or intolerance in dogs or uses ambiguous terms making it impossible to rule their presence out. For more information on our logos tap here
Grain free
This food is free from all cereals including wheat, rice, maize, barley and oats. For more information on our logos tap here
Not grain free
This food contains one or more cereals or has an ingredient list that is too unclear to rule out cereal content. For more information on our logos tap here
Clearly labelled
Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients. For more information on our logos tap here
Not clearly labelled
It is difficult to tell exactly what is in this food due to a lack of labelling clarity. For more information on our logos tap here
Certified nutritionally complete
This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO. For more information on our logos tap here
Not certified nutritionally complete
This food does not comply fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO. For more information on our logos tap here
The price per day of feeding this food based on feeding the manufacturer's recommended daily amount from 15kg bags bought at their rrp to a dog of:
kg
Go!
Note: All suggested feeding amounts and costs are only approximate and may vary considerably from dog to dog. Be sure to contact the manufacturer if in any doubt.
17 out of 100 - Awful
Our unique nutritional ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how healthy a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
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Leeds, UK 
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