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Suitable for all breeds of dogs
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In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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70.05 out of 100 - Good
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin:Netherlands
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
Becky smith •6 days ago
My dog is completely carb intolerant sothis food is a good send.Luckily she is only 3kgs so I can afford to feed her the pate twice a day with 100%whole meal flour mixed.He allergies symptoms have all gone so no more itching her skin,head shaking or ear scratching,her ears are yeast free too.I see people saying it can't be a complete food,but if your dog cannot have carbs like mine,it's ideal.She actually thrives on it,her coat is really soft and shiny and people comment how good her coat is.Anon24 •3 months ago
This is sold as 100% meat, but it must require a binding agent of some sort surely?! The composition is 100% whatever meat flavour it is but the pie chart above says other 4.4% and added water 47.6%, so it’s not 100% meat is it?! Something doesn’t add up with the labelling of this product†¦I won’t be giving it to my dog that’s for sure!Mozz1975 •one year ago
Why is the company listing as complete ?You couldn't raise a healthy dog on this as it lacks so much nutritionally. The company acts personally wounded when i asked. My dogs love this pate, but it is not a complete food, its a treat. Don't rely on just this in diet.Walkingwithdogs •2 years ago
My dog is still enjoying all 9 flavours of this food, but he also gets cold pressed biscuits with it and a raw duck neck for tea, but it would have been nice to get a reply to the other two posters questions.Doggies4life •2 years ago
I am wondering the same thing, as I've been told it is suitable to feed my 2 month old puppy, but other wet puppy foods contain souch more than just meat....I would, like Susan, like to know how this is classed as complete..?.it's very confusing !Susan Kaye •2 years ago
How can this be a complete food if it only contains meat and added vitamins A, D and E? And to get a score of 85%?!? This really baffles me.Walkingwithdogs •2 years ago
My dog loves all the flavours of this food, transitioned over after he totally lost interest in his raw minced, he has this fed along side cold pressed biscuits and raw duck necks, his condition is great.