Updated 21 Jan 2022
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Percuro Adult Medium/Large Review

Type of food

Complete dry extruded

Dog types

Pet dogs

Breed sizes

NOT suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
NOT suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

2kg boxes, 10kg bags


10kg bags = £79.95

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled:

This product has not been awarded the clear labelling logo because the percentage of the second ingredient is not declared.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day


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Mixing bowl:

Dried Insect Protein (28%), Dried Potato Flakes, Naked Oats, Green Peas, Olive Oil, Dried Brewer's Yeast, Flaxseed, Dried Beet Pulp, Minerals, Hemp Seed Oil (0.5%), Dried Apples, MOS (Mannan-Oligosaccharides) and Beta Glucans (0.5%), Dried Carrots, Dried Chicory, Dried Chamomile (0.1%), Algae Oil, Yucca Schidigera.

As fed (BETA):

Nutritional additives (per kg)

Vitamin a 15, 000 IU, Vitamin D3 1, 000 IU, Vitamin E 120 mg. Taurine 1, 000 mg, L-Carnitine 100mg. Iron 50 mg, Copper 10 mg, Zinc 60 mg, Manganese 10 mg, Iodine 1 mg, Selenium 0.2mg.

Typical Analysis

Protein 25.0%, Fat 11.0%, Fibre 5.0%, Ash 7.5%, Moisture 9.0%, Calcium 0.70%, Phosphorus 0.60%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


10kg bags RRP


Grams per day


Cost per day


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Company info
Name: Percuro Primal UK
HQ: Warwickshire, UK
Brands: Percuro44 Percuro foods listed
Waitrose22 Waitrose foods listed
Manufacturer's product description

" Complete, everyday dry food for all medium and large breed adult dogs, formulated with our unique hypoallergenic clean insect protein and infused with hemp seed oil and chamomile for a healthy body and mind.

Your big dog needs big nutrition. But, if you thought a satisfying diet was all about meat, think again! We've packed Percuro Adult Medium / Large Breed dog food with everything your pawfect pal needs to thrive in body and mind: lush 100% plant-based nutrients, hypoallergenic clean insect protein and our Nature Calm Complex. It's satisfying and sustainable, so your planet-friendly dog will have a full tummy and a low carbon pawprint.


No common allergens, livestock products, dairy, wheat, corn, soy or rice!

No hidden added nasties like artificial colourings, flavourings or preservatives

Yes yes!

Green peas for an extra protein boost

Naked oats - a highly digestible energy source

Rich in Vitamin B and dietary fibre

Omega-3 and omega-6 fatty acids from algae oil for healthy skin and coat

Yummy and great for their tummy

We blend our recipes with a nutritious mix of fruit and veg, such as carrots, chicory, apples and beet pulp, and add a natural pre-biotic MOS to encourage the growth of 'friendly bacteria' in the gut.

A healthy mind

Our Nature Calm Complex is blended from hemp seed oil and dried chamomile, helping your dog to feel calmer, respond better to training, and supporting them with common worries, like separation anxiety or a fear of fireworks. "


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Jodie Foster 5 months ago

Whilst my dog loves it, nearly £80 a bag is mad.

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