Updated 10 Nov 2021
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Platinum Click-Bits Review

Type of food

Training treat

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 6 months to old age

Pack sizes

300g tubs


300g tubs = £4.90

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled:

This product has not been awarded the clear labelling logo because the percentage of the second ingredient is not declared.

Price per 100g


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Mixing bowl:

Fresh Chicken and Lamb Meat (76 %), Fresh Chicken Liver, Broken Rice, Green-Lipped Mussel Extract, Dried Carrots, Dried Tomatoes, Dried African Marigold, Dried Dandelion, Dried Broccoli, Dried Green Tea, Dried Chamomile, Dried Oregano, Dried Milk Thistle Seed, Dried Cranberry Seed, Dried Seaweed, Potassium Chloride.

As fed (BETA):

Nutritional additives (per kg)


Typical Analysis

Protein 24.0%, Fat 9.9%, Fibre 2.5%, Ash 6.5%, Moisture 18.0%, Calcium 1.50%, Phosphorus 1.00%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


300g tubs RRP


Approved supplier:



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Company info
Name: Platinum 1111 Platinum foods listed33 Platinum treats listed
HQ: Bingen am Rhein, Germany
Manufacturer's product description

" We use Fleischsaftgarung to prepare our Click-Bits Chicken + Lamb. Fleischsaftgarung is a method of preparing fresh meat. It was developed in the kitchen and not in the feed industry. The method is based on techniques often used by culinary chefs to make the meat tastier and healthier by using meat juices. Fleischsaftgarung is a carefully selected combination of these cooking techniques, adapted to the physical needs and interests of dogs. Fleischsaftgarung is a process in which fresh meat is cooked in its own nutrient-rich meat juice, just like in the kitchen. Our snacks are produced when the fresh meat is cooked at a low temperature over a long period of time and the meat juice is constantly concentrated using a cooking technique known as reduction. Due to Fleischsaftgarung, our snacks are: - particularly nutritious, - a real treat for your dog - soft but chewy because of the meat juices - highly digestible - does not swell in the dog's stomach (no bloating) - contain fewer carbohydrates. We have our dog food tested regularly and independently by one of the most renowned test centres in Germany, the TÜV SÜD ELAB. "


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JRTOwner 3 months ago

Read comments on their kibble and decided to get their treats - click bits. Let’s say that they are good and we tried first their free sample on our dog which loved them. So have bought 5 tubs and donated previous packets of treats like Waggs which we noticed made her super hyper. Very pleased with it. Hubby took a sniff and thought it smelt really tasty! I use this together with Butcher’s and Wolf of Wilderness + Royal Canin (will be changing to Cobbydog) and am just so pleased with her coat as it’s now soft, silky smooth and no longer dry and sometimes cracks and bleeds due to her allergies. 3 visits to the vets and more than £200 later were just so pleased that we’ve got her diet sorted. Oh we started to add on alternate days Skipper’s fish treats - salmon bits, salmon oil and fish skin. She’s doing well and we have stopped moisturising her coat with coconut oil or Aveeno cream (we use this ourselves!)

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