Updated 13 Oct 2021
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Wagg Adult

Type of food

Dry extruded complete

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to 7 years

Pack sizes

1kg, 2.5kg & 12kg bags


12kg bags = £11.84

Nutritional rating


At a glance

Not natural: Contains some added artificial preservatives, antioxidants, colourings, flavourings and/or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Not hypoallergenic: Contains one or more common allergy causing ingredients or has an ingredient list that is too unclear to rule out their presence
Not clearly labelled:

This product cannot been awarded the clear labelling logo because few ingredient percentages are given and listing meat and gravy together may obscure the real amount of meat present in the food.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Mixing bowl:

26% Meat Meal & Gravy (with min 5% Chicken), Whole Grain Wheat, Whole Grain Barley, Vegetable Fibre, Maize, 2% Chicken Fat, Whole Linseed, 2.3% Dried Whole Green Peas & Beet, Minerals & Vitamins, Chicory Root (1000 mg), Yucca (150 mg), Antioxidant, Preservative.

As fed (BETA):

Why is this different from the ingredients list?

Typical Analysis

Protein 20%, Fat Content 8%, Crude Fibre 3.5%, Crude Ash 8.5%, Omega 3 0.3%, Omega 6 1.5%.

Nutritional additives (per kg)

Vitamin A 12,000 IU, Vitamin D3 1,200 IU, Vitamin E 90 mg, Vitamin C 50 mg, Zinc (zinc Oxide) 75 mg, Iron (iron Sulphate Monohydrate) 60 mg, Manganese (manganous Oxide) 50 mg, Zinc (zinc Chelate Of Amino Acids Hydrate) 25 mg, Copper (copper Sulphate Pentahydrate) 10 mg, Iodine (calcium Iodate Anhydrous) 2 mg, Selenium (sodium Selenite) 0.1 mg.

Dry weight nutrients

Above average


Below average


12kg bags RRP


Grams per day


Cost per day


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Company info
Name: Inspired Pet Nutrition
HQ: Yorkshire, UK
Brands: Harringtons1919 Harringtons foods listed66 Harringtons treats listed
Wagg1111 Wagg foods listed1818 Wagg treats listed
Manufacturer's product description

" Our tasty complete dog food with chicken contains everything your dog needs to keep them in tip top condition. With added antioxidant vitamins, citrus extracts to support immune function and a balanced ratio of Omega 6 and 3 fatty acids to encourage healthy skin and a glossy coat., , DIGESTIVE HEALTH, Contains probiotic MOS to support the population of healthy bacteria within the gut., , HELPS REDUCE ODOUR, Contains an extract from the yucca plant thought to help reduce flatulent odours., , NO ADDED SUGAR, We do not add any sugar to our Wagg complete kibbles., , IMMUNE SYSTEM SUPPORT, Contains citrus extracts to help support a healthy immune system., , BALANCED & complete, Formulated to provide an adult dog with everything they need when fed according to guidelines., , NO ARTIFICIAL COLOURS OR FLAVOURS, We do not add any artificial colours or flavours to our foods. "

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41 Comments AADF Privacy Policy Sign in to comment
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IAN DAVIS 9 months ago

My dog will eat poo and it won't eat this s***t - 0 stars

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Michaela Brelsford 3 years ago

My 8 year old lab has been on wagg all his life. He has it dry for breakfast, but at teatime it is mixed with butchers, cooked chicken and raw carrot/veg. He loves his food and everyone comments how fit and healthy his coat is. He gets mistaken for a 2 year old because he is so fit and playful. People don't believe he is 8.

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Harrison Watson 3 years ago

My Labradoodle loves this food. She’s now 6 months old and has been eating it since she was a baby. No fur/skin problems, and has a healthy stool. I know it isn’t the best food on the market but my dog love it so we give it her. 🤷‍♂️

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Strongbowman 4 years ago

I have three very healthy dogs who eat nothing but wagg doh food and are very fit and happy ( no other food what so ever)

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Jade 4 years ago

Why are people saying this food is good , it's terrible your just trying to justify buying a cheap nasty dog food in my opinion if you can only afford wagg then quite frankly you shouldn't own a dog, meat meals, animal derivatives, animal meals this stuff is what make the alarm bells ring, there should always be a animal stated e.g. "Chicken meal" lamb meal", animal meal and derivatives = left over stuff from butchers which is bone, fur, guts, hooves, feathers, then you have dead zoo animals , dead field animals which are most likely diseased and can contain medication, this is why most cheap foods like WAGG can't actually state the animal used they just say "animal" derivertives because it's all minced up together and they have no idea what is in each bag themselves this is the reason why one month your dog will like the food and another "bag" it won't because the animal derivertives ingredients will always change, just look at the price and it says it all your buying sh** , most "GOOD" dog food for 2kg bag start from £8.99 ^ wagg goes on offer for £1.99 and full price is £2.99 what the hell does that say about the food, if you really can't afford a "decent" dog food then please make it at home it can actually be quite cheap and you know exactly what your dog is eating. Rant over

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Strongbowman Jade 4 years ago

Drama queen ! Lol

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experientiadocet Jade 4 years ago

I cannot believe you've written this comment, how rude!! So anyone who earns a minimum wage shouldn't have a dog???
I thought raw feeders like feeding whole prey to their dogs which includes fur, hooves, feathers and left over dead stuff? Just because it's labelled as venison, Wild boar or pheasant doesn't mean it's best cuts you know! We're talking about dog food here!
I've been through this nonsense, bought into the whole raw deal. I fed solely raw for several years but eventually realised that although they loved it, had lots of different meats, eggs etc I was worried that I wasn't giving them everything they required. What if I was unknowingly missing something or the food they were getting had an imbalance that could cause health issues down the line, after all it'd not show up for years and by then could be too late!
I decided to move back to dry for peace of mind but I have one who can't eat anything with maize in it, he is actually, really allergic to it, one bite of anything with it in and up it comes again. So I moved onto an 80:20, however with 5 large dogs it was ridiculously expensive, I was spending way over £250 a month on their food, more than I was spending on my husbands and my own food bill!
So recently I've done my research, I've actually looked at both sides of the issue rather than just one. What I've found out is that many allergies are not actual allergies. Our boy really has an allergy, the rest can eat grains without issue, so why feed all of them on a grain free food? All you're doing is paying a lot of money for something that isn't necessary for most dogs.
What proof does anyone really have that a 'good' dog food is good? Because a web site has been set up by someone who thinks they know what is good and what isn't? Look at the disclaimers at the bottom of the site!
In my opinion if a dog likes their food, they don't have real allergy issues and the dog is thriving then the food given is good for that dog, end of.
The problem we have now is that so many crossed over to raw, grain free and so called "premium" quality foods that the middle of the road foods have had to up their prices in order to survive; where a few years ago, prior to me being caught up in the raw/grain free fever, I could buy a decent quality, high meat product for £20 for 15kg I now have to pay £30 plus for 12kg. This I can luckily afford to do, my dogs also get some raw mince and chicken carcasses as treats as well, but it seems a shame that those people who are on a low income are now struggling to feed their much loved pets because of the fad for grain free dry foods over the last few years.
For those of you who feed Wagg and your dogs are doing well on it then that's great news! Ignore the likes of Jade, she knows nothing, I honestly can't believe she thought it ok to write the above! If your dog is able to eat eggs add the occasional raw egg to their bowl of Wagg and some warm water to make a nice gravy or treat them to a raw chicken wing as a treat sometimes, or a tin of sardines in oil or water, this will up the meat/protein content and they'll love you even more!

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LadyBlacklight 4 years ago

I put my Husky puppy on Wagg Puppy Food but he had serious digestive problems with it so I was put off. He was put on tailored food but when I had to leave my job to flee my home I had to find a cheaper alternative. Wagg is all I can afford now. Luckily he's doing very well on it! He's nearly 2 now and he adapted to the change of food very well and is enjoying the flavour. His health seems just as good as it was on the more expensive food. His coat is lovely and shiny, his digestive system is flawless now and he's full of energy (to be honest I cant tell you if this food causes hyperactivity because my boy is hyper by nature!). This food doesnt seem to be affecting his weight either - which is important since this breed can't lose weight easily. He's a very healthy weight.I'm happy with the price, and he seems very happy with the product. I could tell he was starting to get bored of the taste of his old food so I'm glad he's looking forward to dinner time again. I like that I have two flavours to choose from, so if he becomes bored of one I can just get the other! They say Huskies know when they're full. Mine doesn't. He loves this food so much he goes looking for it as soon as he's finished his bowl despite me feeding the criteria for him! (probably extra, and with treats/veg/fruit since I spoil him so since it's just the two of us).I'm very happy with this product and will be sticking with it even when I can afford the higher priced foods. Why change from a bargain?

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Rachel Mansell 5 years ago

We've fed our 4 year old dog on Wagg for working dogs with some boiled chicken (the only way she'll eat it- super fussy dog) since she was young and she's always been remarkably healthy and happy. Every so often she goes off the flavour so we switch to chicken then back again, but this brand has served us well enough so far, even though we don't give her the conventional amount.

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Stan Rawlinson 5 years ago

I have just seen an advert for wag on a trade gazette. It states that we have been milling feeds since 1923 that is 651 years if you are a dog.
A couple of pointers. What does Milling mean? Grain which we now know is not good for dogs. And there were no grains added to dog food until 1956 when Kibble was invented.
secondly to calculate a dogs age you DO NOT USE ONE IN 7 CALCULATION That has been shown to be totally incorrect for the last 20 years. Therefore as a dog specialist food producer they should know this.is the correct way of calculating. You take the breed and the size and weight and use a specialised chart to calculate your individuals dogs ageHowever s a broad rule of thumb it is 15 for the first year 10 for the second and 4 for every year after. Therefore 364 years would be the correct calculation. Given that information how much more has Wagg got wrong. Certainly their claim of no artificial preservatives could be called in question. Especially given the above data

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experientiadocet Stan Rawlinson 4 years ago

Proof that grain is not good for most dogs? Of course dogs were fed grain before 1956, most people fed them table scraps and grain was a huge part of that! I vividly remember my parents dogs in the early 1960's being given the crusts from the dry loaves of bread and a Yorkshire pudding every Sunday! If you think dogs back then were fed on raw meaty bones you're very much mistaken!
The rest of your comment is pointless.

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Stan Rawlinson experientiadocet 4 years ago

I was born in 1947 and we fed our dogs scraps from out table and scraps from the butchers including tripe, Lights (lungs) pigs heads and offal that humans did not often eat. Yes they would get scraps from the table but not were super heated as is kibble . Losing many of the nutrients along the way and none had preservatives to give it a shelf life of 4 years. The word Chickenfeed in popular parlance means cheap. Yes they may occasionally get crusts and bread but never fed grain day in day out for the rest of their life. Wagg is crap very simple i would not feed it to a rat.The main ingredients in this food is grain very little meat if any. Are you aware that the Kennel Club recently released a survey to say that our dogs are dying 11% sooner today than they were 10 years ago? That is a shocking statistic given medical advances during that time. Three area are to blame for this disgraceful findings. Dog Food, Paediatric Neutering, and Over vaccination. I even wrote an article about the problem. https://www.doglistener.co.... By all means kill your own dogs through ignorance, but please do not lecture or blame people who actually may just know what they are talking about because you cannot afford a more appropriate food.

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Scott 5 years ago

From 8 weeks old , I fed my Irish Staffordshire bull terrier on arden grange and was paying in excess of £50 a 15 kg sack as I was informed by my dog trainer that it was the best food money could buy ! However despite being in good physical condition , he always had skin problems which I just put down to his genetics ? After some advise from an old terrier man against my better judgement I put him on wagg for working dogs costing £13 per 17 kg bag , to my disbelief the skin complaint cleared up within a week and my dogs conformation and drive went through the roof ! I would highly recommend this dog food to anyone . It just goes to show , you don't always get what you pay for ! Ps I would recommend adding a tin of sardines or pilchards every now and again as this is very good for the dog and very inexpensive . Hope this helps ,

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sarah treays 6 years ago

This we have fed to 4 of our dogs over many years .. all have reached good ages ie 19 years old ! Have tried Harrringtons ( same company ) as recommended by vet friend , but high Maize content no good ! Despite the negative reviews from some .. this has suited 16 year old and 2 year old .! Highly recommended .

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Cathy Blythen 6 years ago

I usually feed my GSD on the chicken flavour Wagg as he loves it and has been keeping his weight balanced with no other problems. last week the only biscuits they had in where the Beef Wagg. I thought they where the same...obviously not. in just over a week he has become this intense ball of energy. Hyperactive and uninterested in his normal routine. Hes even started bullying my other GSD. Im fuming but I know its not his fault. how do I get it out of his system quickly!!

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Barry Athey 6 years ago

I have my 6 month old Springer on Wagg,he seems ok,but has started getting small white spots on his back. Does anyone know if this is the food or something else?

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Moobsnsmuff 7 years ago

Hi Eris,thanks for that it's pretty much as I thought,I pretty much did this with my eldest dog and really wanted someone to confirm my thoughts, she's definitely a little piggy,I found her perched on top of a 17kg bag of food with her head in it chomping away 10mins after her dinner!! What are the bowls u mentioned I've not heard of those and they sound like a good idea

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Eris Moobsnsmuff 7 years ago

There are a few brands out there, but most pet shops sell at least one kind. They just have little nobbles in the bowl that keep them from gulping everything down in one.

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Moobsnsmuff 7 years ago

Hi, I have a 5 year old retreiver3/4 spaniel1/4 cross who has always been on wagg worker and has never had any issues,she is fit healthy and still thinks she's a pup! I now have a working cocker and after the Initial 12weeks of using very expensive puppy food I put her on wagg, no real swapping issues and she looks healthy and is more than full of life!! My only query is I've got her on 100gms 3 times a day at present( going to 2 a day in a week, she'll be 6months) and she wolfs it down like she's starving and clearly would eat more given the chance!!! Following wagg feeding guidelines I'm close to the max they say to give but am unsure if I should up the quantities, she's fully wormed, ant opinions would be helpful?

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Eris Moobsnsmuff 7 years ago

I had this trouble when feeding my staffy x. The best thing to do is look at the body condition and feed accordingly. If your dog needs more or less than the suggested amounts, it's no big deal. Afterall, they're just guidelines. Also, bear in mind that you've probably just got a piglet on your hands! Mine all have go slow bowls to help them slow down, and they work like a charm.

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Stan Rawlinson 7 years ago

I use these a lot and most dogs love them.

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Zoe Bancroft 7 years ago

I have gone back to Wagg puppy after trying the puppies on Eukanuba and them all getting upset tummies even though it was only given as a treat to get them use to it, then when in their food they wouldn't eat it but love both Wagg and Harringtons, both made by the same company, I wouldn't feed anything else to them now and even the breeder fed one of them Wagg when we got her, the other 2 I had got on harringtons so now they have a mixture of both and I use it for treats as well, every dog is different and I think the more expensive brands can be to rich for them sometimes and we automatically think more expensive is best which it isn't looking at the lists on here.

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GRRRoomers 7 years ago

I have been feeding my soon to be 16year old rescue dog on wagg since we got her, at aprox 1 year old. it is the only food she will eat and she is very fit and healthy. I have recommended it to several people who have dogs with sensative stomachs, instead of the expensive vet prescription food, with excellent results.

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Laura 7 years ago

I have used Wagg since I got both of my rescue lurchers and one is 14 and the other 11. Their food has never been an issue and they can be fussy with other brands. The low protein is good for some dogs but Wagg do a higher protein option for working dogs. Dogs are a scavenger species and used to eating leftovers and low quality meat, giving them quality meat just reduces the efficiency of the meat industry.

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kathy stent 7 years ago

Help which dried food is best for my dogs they are on bakers which i want to change so am looking for one which dosent have all the additives of bakers would welcome some advice

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Eris kathy stent 7 years ago

My dog does very well on wagg, it doesn't have the sugars and colourings of bakers, so may be a suitable option. Harringtons is an all natural food without wheat, made by the same people, also priced decently.

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kathy stent Eris 7 years ago

Many thanks Eris i will give this a try as your dogs sound happy

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El GrumpyolBat T 7 years ago

After trying various brands, this is definitely the best for my cross-breed dog: we think she's about 7 yrs old, her coat is healthy and she has lots of stamina (not to mention cheek!) x

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Sandra Roberts 8 years ago

I always feed Wagg and my dogs have always been healthy. I recently lost two dogs to old age. One was 18 and one 16. Fed Wagg from 8 weeks of age and never done them harm.

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Eris 8 years ago

I have fed two dogs on wagg for a number of years now. One of these was fed on a series of Hills, Skinners and Naturediet, none of which agreed with her. I now feed both of these two the senior variety, which has also helped to clear alot of plaque build up. I am always getting comments on their shiny coats and vitality. They are 7 and 10, but often mistaken for yearlings. It's obviously not a food for a dog with intolerances, but if they're allergy free - it's excellent.

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