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Iams For Vitality Adult Small and Medium Breed Review

Type of food

Complete dry extruded

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
NOT suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
NOT suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

800g, 2kg, 5kg & 12kg bags


12kg bags = £30.99

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Not hypoallergenic: Contains wheat, maize, dairy products, soya products and/or artificial additives or has an ingredient list that is too unclear to rule out their presence
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day


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Mixing bowl:

Dried Chicken & Turkey 30% (Including Chicken 18%), Maize, Maize Grits, Barley, Animal Fat, Fresh Chicken (4.8%), Sorghum, Dried Beet Pulp (2.9%), Chicken Gravy, Minerals (Including Sodium Hexametaphosphate 0.38%), Fructooligosaccharides (0.21%), Brewers' Dried Yeast.

As fed (BETA):

Nutritional additives (per kg)

Vitamin a 48931iu, Vitamin C 61mg, Vitamin D? 1824iu, Vitamin E 150mg. Trace Elements: Cupric Sulphate Pentahydrate (Copper) 13mg, Potassium Iodide (Iodine) 2.6mg, Ferrous Sulphate Monohydrate (Iron) 69mg, Manganous Sulphate Monohydrate (Manganese) 40mg, Zinc Oxide (Zinc) 115mg, Sodium Selenite (Selenium) 0.08mg.

Typical Analysis

Protein 26.0%, Fat 15.0%, Fibre 2.2%, Ash 6.7%, Moisture 8.0%, Calcium 1.50%, Phosphorus 1.20%, Omega3 0.20%, Omega6 2.70%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


12kg bags RRP


Grams per day


Cost per day


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Company info
Name: Spectrum Brands
HQ: Wisconsin, USA
Brands: Eukanuba3636 Eukanuba foods listed
Iams88 Iams foods listed
Manufacturer's product description

" IAMS for Vitality small and medium breed adult dog food is 100% complete and balanced expert nutrition to help support your dog's 7 signs of healthy vitality. All of this packed into a tasty recipe with 82% animal protein (out of total protein) for your pet to enjoy every day. "


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Fiona 6 years ago

Well, I am going to try Orijien after buying a small bag from a pet store after staying longer at a friend's than I had anticipated. But Molly has been on Iams for 4 years and loves it. Steady weight, bags of energy (3x1hr walks a day, and she's the one running circles around everyone else). She is never itchy, has a lovely coat and exceptionally clean teeth according to the vet. She also attacks it with relish, has never been bored. There is a lot of snobbery about pet food, to which this site just contributes in my view. She also loved the orijien, and I like the look of the ingredients. Will it be worth paying triple the price for? I have my doubts.

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cheebifred 8 years ago

cannot reccomend this food at all. I normally feed my dog autarky, but due to travel issues I couldn't get a bag as it is twice the price locally as what I pay from where I get it from, so I tried this food after being advised to try it by a friend... bad baaad idea. My dog had been on it for about two weeks when I noticed his is were bright red and REALLY sore, so I took him to the vets and they gave him a steriod injection and some steroid tablets to give him at home along with asking me to keep an eye on him to see if the symptoms came back as the steroids dose lessend, as expected it did and the vet suggested that I take him off the food, which I planned on doing anyway... a week later his ears had cleared up and stopped itching. since trying this food any feed with wheat or unnamed cereals (which will contain wheat) set his ears off. before this he had been fine with other brands with wheat in (he had been on another brand before the autarky) but now he isn't.since having this issue with the food I've heard of a lot of people complaining that their dogs have gotten sick/ had kidney failure/ had allergic reactions to the ingredients... plus it is REALLY expensive for the quality of food

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helayna 8 years ago

i have herd alote of bad things about iams such as long use coursing liver problems and such :/ don't think i would trust it for ether my dog or cat

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Kelly 9 years ago

My cockapoo loves these, I break a couple down into smaller bits and she enjoys them as an evening snack.

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Gypsysmum 10 years ago

My dog, a very fussy eater, steals my neighbour's dog's food when she visits their house. He is fed Iams and looks very well on it though they also give him all sorts of other things.
I am going to give it a try as my dog really loves it and eats twice as much as she would eat of Eden etc and I need her to gain weight if possible. I have never had a problem, in 30 years of dog ownership, with feeding wheat or maize. I am a bit concerned about the digest but will wait and see how she is.

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