Updated 03 Sep 2019
277 277 people have viewed this product in the last month
Similar foods

Pro Plan Medium Adult Sensitive Skin OptiDerma

Type of food

Dry extruded complete

Dog types

Pet dogs

Targeted conditions

Sensitive skin

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to 7 years

Pack sizes

3kg & 14kg bags


14kg bags = £51.45


While the majority of Pro Plan products are made in the UK, occasionally some may come from sister factories in France or Russia

AADF rating


At a glance

Not natural: Contains some added artificial preservatives, antioxidants, colourings, flavourings and/or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Not hypoallergenic: Contains wheat, maize, dairy products, soya products and/or artificial additives or has an ingredient list that is too unclear to rule out their presence
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

Shop for this food



Mixing bowl:

Salmon (17%), Rice (14%), Dehydrated Salmon Protein, Maize Gluten Meal, Animal Fat, Maize, Soya Meal, Maize Grits, Dried Beet Pulp, Maize Starch, Digest, Cellulose, Minerals, Dried Egg, SoyaBean Oil, Fish Oil, Antioxidants.

As fed (BETA):

Why is this different from the ingredients list?

Nutritional additives (per kg)

Vitamin A (32, 000 IU), Vitamin D3 (1040 IU), Vitamin E (550 IU), Vitamin C (140mg/kg), Iron Sulphate Monohydrate (270mg/kg), Calcium Iodate [Anhydrous] (3.5mg/kg), Copper Sulphate Pentahydrate (55mg/kg), Manganese Sulphate Monohydrate (130mg/kg), Zinc Sulphate Monohydrate (460mg/kg), Sodium Selenite (0.32mg/kg).

Typical Analysis

Protein 29.0%, Fat 18.0%, Fibre 3.0%, Ash 7.5%, Carbs 34.5%, Moisture 8.0%, Sodium 0.50%, Calcium 1.12%, Phosphorus 0.87%, Magnesium 0.11%, Omega3 0.90%, Omega6 2.20%.


375.3 kcal/100g

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


14kg bags RRP


Grams per day


Cost per day


Buy locally:

Store finder


See more
Company info
Name: Nestlé Purina
HQ: Missouri, USA
Parent company: Nestle S.A.
Brands: Bakers1212 Bakers foods listed1313 Bakers treats listed
Beneful55 Beneful foods listed
Beta1212 Beta foods listed
Bonio44 Bonio treats listed
Dentalife33 Dentalife treats listed
Lily's Kitchen2323 Lily's Kitchen foods listed1010 Lily's Kitchen treats listed
Omega11 Omega foods listed
Pro Plan1717 Pro Plan foods listed
Tails.com1515 Tails.com foods listed
Winalot1515 Winalot foods listed11 Winalot treats listed
Manufacturer's product description

" PURINA® PRO PLAN® DOG Medium Adult Sensitive Skin with OPTIDERMA® is a dry dog food for adult dogs who have sensitive skin. If your medium-sized dog has sensitive skin, this complete dog food is specially formulated to help support their needs and help target their sensitivity.

OPTIDERMA® is a combination of nutrients that target the skin, helping to support their healthy coat. It also contains selected sources of protein which may help reduce possible skin discomfort triggered by food sensitivity.

OPTIDERMA® helps reduce possible skin discomfort associated with food sensitivity thanks to selected source of protein (more than 90% coming from salmon) and the inclusion of skin targeting nutrients such as zinc, essential fatty acids and vitamins A,E,B

This complete dry dog food is rich in salmon, and it contains all the essential nutrients your dog needs as part of their healthy and active lifestyle. This specially formulated adult dog food helps support healthy joints and helps keep your dog in great shape. Help your dog overcome daily obstacles and the challenges of sensitive skin with the nutrition in PURIN® PRO PLAN® DOG Medium adult with OPTIDERMA®. "

Similar foods

Image courtesy of Pro Plan
Pro Plan Medium Adult OptiBalance

Per day



Image courtesy of Almo Nature
Almo Nature Holistic Adult Small

Per day



Image courtesy of Wafcol
Wafcol Adult with Corn

Per day



Image courtesy of Salters
Salters Maintenance

Per day



Image courtesy of Eukanuba
Eukanuba Daily Care Sensitive Skin

Per day





2 Comments AADF Privacy Policy Sign in to comment
Sign in to comment
Piers Smart 8 years ago

This is not uncommon with the Purina Nestlé site and has been pointed out to them for years. All you need to do is call your local trading standards. We were at one time the largest UK retailer for Pro Plan before Nestlé bought them out and this is just one of the many reasons we will now not sell ANY Nestlé pet food.

Sign in to reply
A Warren 8 years ago

I bought this for my dog after she enjoyed it so much at a friend's house, and having checked out the ingredients on Purina Pro Plan's official website and seen that the actual fish content was a fairly respectable 20% Salmon followed by 15% dehydrated salmon for the first two ingredients, I bought a bag (this was before I discovered 'whichdogfood.co.uk' and got wiser!).Having double checked the ingredients breakdown on the actual bag however, I was shocked to see that it was considerably lower in actual salmon and instead, the first two ingredients percentages were 17% salmon followed by 11% dehydrated Salmon protein, maize, maize gluten meal and rice (followed by various nasties like 'animal fat, maize grits, Digest, dried beet pulp etc..) so even poorer quality than those they advertise, which I now realise aren't that brilliant anyway!I called their customer services number, and was told they would 'look into it' for me, and two days later (after chasing them) they confirmed (reluctantly) that the ingredients break down on the bag was in fact the correct information and they would advise their marketing department immediately to get this changed on their website to reflect the actual ingredients...which still has not been done unsurprisingly.I requested a refund on the grounds that I had been totally misled, and also because my dog's behaviour had changed drastically since switching to their brand (very hyper). She was also scratching constantly. On this occasion, I spoke to another customer services representative who was equally surprised by my discovery, and gave me a refund without question.Blatantly false information, surely this can't be legal?!

Sign in to reply


Disclaimer | Privacy Policy | Terms of Use | Site map | Contact Us

Copyright © 2011 - 2022 All About Pet Food. All Rights Reserved. Company registered in Finland (why?) #3230956-3