Updated 17 Aug 2023
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Beta Adult Review

Type of food

Complete dry extruded

Dog types

Pet dogs

Breed sizes

NOT suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
NOT suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
NOT suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
NOT suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to 7 years

Pack sizes

2kg & 14kg bags

RRP

14kg bags = £38.59

AADF rating

52%

At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Not hypoallergenic: Contains wheat, maize, dairy products, soya products and/or artificial additives or has an ingredient list that is too unclear to rule out their presence
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

£

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Nutrition

Composition

Mixing bowl:

Chicken Meal (28%), Wheat, Corn, Poultry Fat, Wheat Middling, Dried Beet Pulp, Digest, Soya Meal, Dried Chicory Root (1%), Minerals, Dried Carrot (0.07%), Dried Spinach (0.07%), Dried Parsley (0.07%), Natural Antioxidants.

As fed (BETA):

Nutritional additives (per kg)

Vitamin a 21000 Iu/kg, Vitamin D3 1200 Iu/kg, Vitamin E 100 Iu/kg, Ferrous Sulphate Monohydrate (86mg/kg), Calcium Iodate Anhydrous (2.2mg/kg), Cupric Sulphate Pentahydrate (9.5mg/kg), Manganous Sulphate Monohydrate (6.5mg/kg), Zinc Sulphate Monohydrate (120mg/kg), Sodium Selenite (0.21mg/kg).

Technological additives

Typical Analysis

Energy

367.0 kcal/100g

Dry weight nutrients

Above average

Average

Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.

Pricing

14kg bags RRP

£38.59

Grams per day

g

Cost per day

£

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